Edward Tufte
Envisioning Information
Beautiful Evidence
The Visual Display of Quantitative Information
Seeing With Fresh Eyes
Visual Explanations
ImageQuilts
The Cognitive Style of PowerPoint
An Essay by Edward TufteIn corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year.
Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?
Open Transclude for Networked Writing
Not an accumulation of facts
Knowledge is not an accumulation of facts, nor is it even a set of facts and their relations. Facts are only rendered meaningful within narratives, and the single-page document is a format very conducive to narrative structure. The hypertext books that have gained popularity (I’m thinking here of Meaningness.com) have largely conformed to this in two ways: 1) there is an intended reading order, and 2) the longer essays within the project do most of the heavy lifting in terms of imparting the author’s perspective to readers.
On the other hand, the notion of the “document” that is intrinsic to web development today is overdetermined by the legacy of print media. The web document is a static, finished artifact that does not bring in dynamic data. This is strange because it lives on a medium that is alive, networked, and dynamic, a medium which we increasingly understand more as a space than a thing.
More that can be done
The web is still a very young medium, and it has been influenced more than anything else by print media design. There is so much more that can be done with text on a screen than is being done today. Citations, drawing, chat, speech-to-text. There are opportunities everywhere, and the bar is low! If we are serious about unlocking the value of knowledge we should consider how to improve every part of the knowledge production stack, and that includes reading. As Laurel Schwulst says:
Imaginative functionality is important, even if it’s only a trace of what was, as it’s still a sketch for a more ideal world.
Open Transclude
What you are looking at is an scroll-locked iframe that links to a quote I picked out of my blog post “Notes on Comparative Psychology.” You can use Open Transclude anywhere you can drop an
<a>
tag on your own site.Open Transclude:
- Works anywhere on your own domain
- Compatible with most static site generators / templating engines
- 12 lines of HTML, 80 lines of SCSS, 22 lines of JS (4.5 kb total)
- Has 0 dependencies — this is native web technology
Open Transclude is extremely simple, and the heaviest part of the code is the CSS, which you can simplify at your whim. That’s why I am referring to it as a UX pattern. This is not a protocol. The code is really a commodity. What’s interesting about it is the idea and the design, and this is just one viable implementation! Feel free to adapt it however you like.
The principal improvement over a block quotation is sense of context.