In doing creative work, do not start your day with addictive time-vampires such as The New York Times, email, and Twitter. All scatter the eye, and mind, produce diverting vague anxiety, clutter short-term memory. Instead, begin with your work. Many creative workers have independently discovered this principle.
In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year.
Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?
I worked for several years as a leader of birding tours, and I have met a few sad individuals who were so focused on adding to their life lists that they would refuse to look at a bird species that they had seen before, no matter how spectacular the view or how fascinating its behavior of the moment might be. “I don’t need that bird” was their standard reply.
For a person just getting started in some area of natural history, and unabashed focus on list-chasing is a good thing, at least for a while. The trick is knowing when to stop.
Keith Brown described how he got the idea “that the maximization of daily species lists of butterflies, a seemingly unscientific goal (though much employed in a sister area, ornithology), could give a large scientific fallout."
For example, he described how six weeks’ effort in the Brazilian central plateau had turned up twenty-five species previously unknown for the area—but then he had adopted the “maximization” method, and in another six weeks, he had found nearly three hundred more species.