The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
The element becomes a sign Each unit can be seen purely as form, as what it is. Or it can be viewed as having a function. Its function is only understandable within the next higher level of organization. And in every case, function must succumb to the constraints of form. Once this worldly function is assigned, the element becomes a ‘sign’. It falls into the realm of concept. There is a mapping from one thought system to another. Margaret Magnus, Gods of the Word Form follows function formfunction