The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
The Art of Looking Sideways A Book by Alan Fletcher www.alanfletcherarchive.com Cover art for Alan Fletcher's wonderfully expansive commonplace book. Thinking is drawing in your headThe picket fenceThe chicken was the egg's idea for getting more eggs The brain is wider than the skyWhat this site is graphicsdesigncommunicationcommonplacestylecollections
The picket fence There was a fence with spaces you could look through if you wanted to. An architect who saw this thing stood there one summer evening. Took out the spaces with great care and built a castle in the air. The fence was utterly dumbfounded, each post stood there with nothing round it. Christian Morgenstern www.andrew.cmu.edu spacearchitectureabsurdity