The Elements of Style A Book by William Strunk Jr. & E.B. White www.gutenberg.org Choose a suitable design and hold to itMake the paragraph the unit of compositionUse the active voicePut statements in positive formSpecific, definite, concrete+9 More The Elements of Typographic StyleThe Elements of Graphing DataThe Sense of StyleThe superficial aspects of what someone else is doing writingcommunication
Economy of material and labor Whatever the comparative merits of [various bed framing methods], what is clear from Aristotle's Mechanica is that economy of material, and labor, was as much an issue in ancient times as it is now. Henry Petroski, The Evolution of Useful Things The requirements of economyThe art of not constructing simplicity