Goodbye, Google An Article by Douglas Bowman stopdesign.com Without a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions. With every new design decision, critics cry foul. Without conviction, doubt creeps in. Instincts fail. “Is this the right move?” When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions. Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case. I can’t operate in an environment like that. I’ve grown tired of debating such minuscule design decisions. There are more exciting design problems in this world to tackle. designdecisionsdata
Non-architects In 1964, the historian Bernard Rudofsky curated a show at MoMA called Architecture Without Architects, celebrating the formal qualities of a range of traditional building practices drawn from around the world. Setting aside the endlessly troubled implications of the Western gaze on “primitive” cultures, the show had the very constructive impacts of encouraging formal diversity at a time when mainstream architecture had grown desperately, myopically monochromatic and of suggesting that “non-architects” were capable not only of making good judgments about their environments but of actually taking the lead in creating them. Michael Sorkin, 20 Minutes in Manhattan The Timeless Way of BuildingMost cities were mostly built by improvisationArchitecture Without Architects architecture