The dying art of the hatchet job An Article by Dorian Lynskey staging.unherd.com I find that the act of disagreeing with a sharp takedown sharpens my appreciation of the work in question. If I have to think a bit harder about what I like and why I like it, that’s fine by me, especially when it’s something that has been almost universally acclaimed. ...It’s not that I long for an epidemic of gleeful brutality but I will always cherish the right of critics to express their hate, hate, hate in the ultimate service of what they love, love, love. critique
Things that increase popularity that I generally don't do Use clickbait titles Swearing or saying that something "is cancer" or "is the Vietnam of X" or some other highly emotionally loaded phrase seems to be particularly effective Talk-up prestige/accomplishments/titles Use an authoritative tone and/or style Write things with an angry tone or that are designed to induce anger Write frequently Get endorsements from people Write about hot, current, topics Provide takes on recent events Use deliberately outrageous / controversial framings on topics Dan Luu, Some thoughts on writing How to write a high-engagement tweet