Was Design Thinking Designed Not to Work? An Article by Debbie Levitt rbefored.com Design thinking sells a fantasy. It sells you the fantasy that with some guidelines, templates, and sticky notes, you can do what IDEO does just like how they do it. …if it were true that design thinking lets you do what the best designers do, IDEO could put themselves out of business. If they were really selling you the absolute guide on how they solve problems, innovate, and design, you wouldn’t need IDEO. Their idea to save their business from a slump hypothetically cannibalizes their business…Unless they knew that it wouldn’t. On Design Thinking designux
Invisible substance We wanted wood, not only in many visible places, but also in the roof trusses of the homeroom buildings, where they are invisible. Fujita wanted to replace the invisible trusses with steel trusses. They could not understand the idea that it was the actual substance — even though not visible — which would control the feeling of the thing. Christopher Alexander, The Battle for the Life and Beauty of the Earth All the way throughFinished on the inside material