Was Design Thinking Designed Not to Work? An Article by Debbie Levitt rbefored.com Design thinking sells a fantasy. It sells you the fantasy that with some guidelines, templates, and sticky notes, you can do what IDEO does just like how they do it. …if it were true that design thinking lets you do what the best designers do, IDEO could put themselves out of business. If they were really selling you the absolute guide on how they solve problems, innovate, and design, you wouldn’t need IDEO. Their idea to save their business from a slump hypothetically cannibalizes their business…Unless they knew that it wouldn’t. On Design Thinking designux
For something believed in There was a language in the world that everyone understood, a language the boy had used throughout the time he was trying to improve things at the shop. It was the language of enthusiasm, of things accomplished with love and purpose, and as part of a search for something believed in and desired. Paulo Coelho, The Alchemist Your life adds up craft