Einmal Ist Keinmal
An Article by Dan Klyn
Dan talks about about what McLuhan had to say about the power of the medium, and what can be gained by peeling it apart from the message and considering it separately. By being intentional about selecting a medium to work in, we affect the way people consider and understand the message we’re communicating in deeper and more profound ways.
Pictures have always been a meaningful part of the human experience. From the first cave drawings, to sketches and paintings, to modern photography, we’ve mastered the art of recording what we see.
Cameras and the lenses inside them may seem a little mystifying. In this blog post I’d like to explain not only how they work, but also how adjusting a few tunable parameters can produce fairly different results.