Avant-Garde and Kitsch An Essay by Clement Greenberg theoria.art-zoo.com Capitalism in decline finds that whatever of quality it is still capable of producing becomes almost invariably a threat to its own existence. qualityeconomicscultureart
Only a mind opened to the quality of things Only a mind opened to the quality of things, with a habit of discrimination, sensitized by experience and responsive to new forms and ideas, will be prepared for the enjoyment of this art. The experience of the work of art, like the creation of the work of art itself, is a process ultimately opposed to communication as it is understood now. What has appeared as noise in the first encounter becomes in the end message or necessity, though never message in a perfectly reproducible sense. You cannot translate it into words or make a copy of it which will be quite the same thing. Meyer Schapiro, Robert Irwin: A Conditional Art The work is what it meansThe medium is the messageWhat the painting was not about