Visionary designers have lost their conceptual integrity to an industrial complex optimized for consensus, predictability, and short-term business gain. The rise of customer-obsession mantra and data-driven culture cultivated a generation of designers who only take risk-free and success-guaranteed steps towards the inevitable local maxima of design monotony.
You just handed off a major redesign. Three months of research, twenty-seven major revisions, and hundreds cups of coffee have all culminated in this pinnacle of glory. It’s finally done!
Except it’s not.
It’s not, even after you have answered every single question the developers have about your red-line.
It’s not, even after you have addressed all the technical constraints developers encountered during the implementation.
It’s not, even after you meticulously documented all the patterns and styles into a library for reference and reuse.
It’s not, because neither you nor the developers have talked to a real user. At the bottom of your heart, you are secretly wishing:
My design looks great on paper, so let’s keep it on paper.
In order: Kenny Price, Blue Lou, Legacy, Fourfold, Niagara.
Irwin has explained that he decided to use the fluorescent tubes in the "dumbest" way possible, but, as one critic cautioned, "dumb, it turns out, has a special meaning for him: It's a form so simple that you end up not paying attention to it as a form." Irwin's interest was, rather, in the range of light, color, reflection, and shadow interaction made possible by combining tubes with different hues and finishes by wrapping them with theatrical gels.