The picket fence There was a fence with spaces you could look through if you wanted to. An architect who saw this thing stood there one summer evening. Took out the spaces with great care and built a castle in the air. The fence was utterly dumbfounded, each post stood there with nothing round it. Christian Morgenstern, The Art of Looking Sideways www.andrew.cmu.edu spacearchitectureabsurdity
The Wile E. Coyote Effect I’ve been looking at this chart a lot over the past few weeks. It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since. You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week. Benedict Evans, COVID and cascading collapses www.ben-evans.com When decades happen business