The job of art is to chase ugliness away Bono later explained that not all corporate sponsorships were deals with the devil. The 'devil' here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful art object in music culture since the electric guitar. That's the iPod. The job of art is to chase ugliness away. Bono, Steve Jobs artmusic
What's wrong with the rational model We Don’t Really Know the Goal When We Start We Usually Don’t Know the Decision Tree – We Discover It as We Go The Nodes Are Really Not Design Decisions, but Tentative Complete Designs The Goodness Function Cannot be Evaluated Incrementally The Desiderata and Their Weightings Keep Changing The Constraints Keep Changing Frederick P. Brooks, Jr., What's Wrong With This Model? Changing constraintsDeciding what to designThe situation talks back