Benjamin Grosser
What Do Metrics Want? How Quantification Prescribes Social Interaction on Facebook
A Research Paper by Benjamin GrosserWhat are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
Note-Taking for Pencilophobes
Mantis
One of the first relational databases for biologists was Biota. Unfortunately, in its early stages of implementation, Biota did not yet have all the elements that my work on taxonomy, systematics, and behavior of katydids required. I decided to develop my own solution, and Mantis was born.
There is a fairly long list of data points, but having a database designed specifically to record them simplifies the record-keeping process tremendously.
An extension of my brain
Mantis has become an extension of my brain, and extra memory storage space that never forgets anything and thus, I am convinced, is a reason for major memory lapses on my part. Why should I make an effort to remember the author of that paper on the courtship behavior of Cyphoderris when I can quickly look it up?
Recordings
Of course, I do not carry my laptop with me when out in the first at night, and if anything requires me to make a note I either record it as a voice message on the sound recorder (which I always carry with me), or make a note in a small, waterproof notebook.
The era of paper
Instant availability and portability of data make research in the field infinitely easier for scientists, but what is lost is the feeling of slow accumulation of knowledge and the physical evidence of one’s scientific prestige—the extensive shelves of important-looking volumes and journals.
There is no denying it, the era of paper is fading fast, and I can easily imagine a time when students will be perplexed by the strange, primitive implement known as the pencil. As far as I am concerned, this time cannot come soon enough.