What are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
Theodor H. Nelson, “As We Will Think." Proceedings of Online 72 Conference, Bruanel University, Uxbridge, England, 1972
What if the exact same information could live and breathe in multiple places? For example, if your company’s process for requesting time off changes, you’d probably have to find all the pages that mention the policy and manually update each of them.
Synced Blocks changes that. Instead of going through and updating the process to request time off in every page it’s referenced, turning it into a Synced Block allows you to update it once and have those changes reflected everywhere. Even though it’s a simple idea, it opens up many possibilities for how information can be structured and shared.