What are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
The Indian stone temple also included, in its architectural form, the means for being blessed by the four elements—earth, wind, water, fire.
Before entering the temple gates, one removed one's shoes to touch and be blessed by the earth.
Then upon passing through the temple gateway, one is blessed by the air with a gust of wind.
A blessing by water is obtained by bathing in the temple tank, or at least descending its steps to touch the water.
Finally, on entering the cool interior of the sanctuary, the worshipper is given a mark on the forehead with ashes taken from a sacred flame by an attendant priest. Even this blessing by fire has a slight cooling sensation to it.
Perhaps it is only coincidental that each of these four blessings is associated with a cooling sensation; and yet, the use of forms and materials that inevitably create coolness is quite remarkable.