The right box to think inside of A Quote by Aza Raskin www.robinrendle.com Design is not about learning to think outside the box, it’s about finding the right box to think inside of. designthinkingcreativity
The iPod Suddenly everything had fallen into place: a drive that would hold a thousand songs; and interface and scroll wheel that would let you navigate a thousand songs; a FireWire connection that could sync a thousand songs in under ten minutes; and a battery that would last through a thousand songs. "We suddenly were looking at one another and saying, 'This is going to be so cool,'" Jobs recalled. "We knew how cool it was, because we knew how badly we each wanted one personally." Walter Isaacson, Steve Jobs My job is simply to design gadgets that I like