The right box to think inside of A Quote by Aza Raskin www.robinrendle.com Design is not about learning to think outside the box, it’s about finding the right box to think inside of. designthinkingcreativity
Structural parallelism If the new phrase has the same structure as the preceding one, its words can be slotted into the waiting tree, and the reader will absorb it effortlessly. The pattern is called structural parallelism, and it is one of the oldest tricks in the book for elegant (and often stirring) prose. “He maketh me to lie down in green pastures; he leadeth me beside the still waters.” Steven Pinker, The Sense of Style The principle of parallel construction