Not as a star But I’m warning you, this is my last existence. Not as a swallow, not as a maple, not as a cat-tail and not as a star. Anna Akhmatova, The Elements of Typographic Style deathzen
Phonaesthetics Phonaesthetics is the study of beauty and pleasantness associated with the sounds of certain words or parts of words. The term was first used in this sense, perhaps by J. R. R. Tolkien, during the mid-twentieth century and derives from the Greek: φωνή (phōnē, "voice-sound") plus the Greek: αἰσθητική (aisthētikē, "aesthetic"). Wikipedia en.wikipedia.org Sonorisms IGods of the Word euphony