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The Design Squiggle A Website by Damien Newman thedesignsquiggle.com The Design Squiggle is a simple illustration of the design process. The journey of researching, uncovering insights, generating creative concepts, iteration of prototypes and eventually concluding in one single designed solution. It is intended to convey the feeling of the journey. Beginning on the left with mess and uncertainty and ending on the right in a single point of focus: the design. Design skirmishesWonder PlotsEmbracing the messThe Design DiagramOn Greatness designprocesscreativityiteration