Endurance For Alfred North Whitehead, a car accident and the exposure of a pyramid to the sun on any given day are equivalent events: We are accustomed to associate an event with a certain melodramatic quality. If a man is run over that is an event comprised within certain spatio-temporal limits. We are not accustomed to consider the endurance of the Great Pyramid throughout any definite day as an event. But the natural fact which is the Great Pyramid throughout a day, meaning thereby all nature within it, is an event of the same character as the man's accident, meaning thereby all nature with spatio-temporal limitations so as to include the man and the motor during the period when they were in contact. Alfred North Whitehead, The Circus time
The business case for craft macOS software that adheres to craft — Things or Carbon Copy Cloner or BBEdit or Sublime Text (which, despite not being “native native” feels so solid and so responsive you’re willing to overlook its quirks) or Bear or Alfred or iA Writer or Keynote (arguably one of the best pieces of macOS software of all time) or anything by Panic, heck, even Terminal or Quicken (which, against all rational expectations is just a joy to use)5 — exists in troves, the existence of such proves to the Slacks or Twitters or Adobes of the world that it’s not impossible nor rare to produce craft-oriented software in service to user fluency, and still make a profit. In fact, there’s a business case to be made for being craft- and fluency-focused. We’ve seen entire companies with business models that could be summarized as “Bloat-Free X” emerge in recent years. Affinity is bloat-free Adobe. Install Adobe Creative Cloud on your laptop and marvel at the no fewer than a dozen processes whirling around in the background for unknown purposes. It’s no surprise Affinity Photo and Publisher and Designer have taken off. Sketch’s main feature for many years was simply: Not Adobe. And the web! When you care — when you really give a shit — the web is awe inspiring. I still can’t believe Figma is web-native (also born from the Not Adobe camp). That an application can feel so powerful, so fast, so well-crafted and be fully web-based should be a kind of lighthouse-archetype for all other sites lost in a sea of complexity and muck and unnecessary frameworks. Craig Mod, Brilliant Hardware in the Valley of the Software Slump More profitable and a better buy craftbusinesswww