Endurance For Alfred North Whitehead, a car accident and the exposure of a pyramid to the sun on any given day are equivalent events: We are accustomed to associate an event with a certain melodramatic quality. If a man is run over that is an event comprised within certain spatio-temporal limits. We are not accustomed to consider the endurance of the Great Pyramid throughout any definite day as an event. But the natural fact which is the Great Pyramid throughout a day, meaning thereby all nature within it, is an event of the same character as the man's accident, meaning thereby all nature with spatio-temporal limitations so as to include the man and the motor during the period when they were in contact. Alfred North Whitehead, The Circus time
Learning to See An Article by Oliver Reichenstein ia.net Seeing and feeling Your only language is vision
Seeing and feeling Learning to design is, first of all, learning to see. Designers see more, and more precisely. This is a blessing and a curse—once we have learned to see design, both good and bad, we cannot un-see. The downside is that the more you learn to see, the more you lose your “common” eye, the eye you design for. This can be frustrating for us designers when we work for a customer with a bad eye and strong opinions. But this is no justification for designer arrogance or eye-rolling. Part of our job is to make the invisible visible, to clearly express what we see, feel and do. You can’t expect to sell what you can’t explain. This is why excellent designers do not just develop a sharper eye. They try to keep their ability to see things as a customer would. You need a design eye to design, and a non-designer eye to feel what you designed. For one who can see seeingdesignux