Theory of Change An Essay by Aaron Swartz www.aaronsw.com A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?” changegoals
Reverse chronology bias Once you’ve had a taste of effortless updates, it’s awfully hard to back to manual everything. So they didn’t. And neither did thousands of their peers. It just simply wasn’t worth it. The inertia was too strong. The old web, the cool web, the weird web, the hand-organized web… died. And the damn reverse chronology bias — once called into creation, it hungers eternally — sought its next victim. Myspace. Facebook. Twitter. Instagram. Pinterest, of all things. Today these social publishing tools are beginning to buck reverse chronological sort; they’re introducing algorithm sort, to surface content not by time posted but by popularity, or expected interactions, based on individual and group history. There is even less control than ever before. There are no more quirky homepages. There are no more amateur research librarians. All thanks to a quirky bit of software produced to alleviate the pain of a tiny subset of a very small audience. That’s not cool at all. Amy Hoy, How the Blog Broke the Web Navigation by shibboleth timequirks