Theory of Change An Essay by Aaron Swartz www.aaronsw.com A theory of change is the opposite of a theory of action — it works backwards from the goal, in concrete steps, to figure out what you can do to achieve it. To develop a theory of change, you need to start at the end and repeatedly ask yourself, “Concretely, how does one achieve that?” changegoals
PM and UX Have Markedly Different Views of Their Job Responsibilities A Research Paper by Kara Pernice & Raluca Budiu www.nngroup.com The graph shows 3 research-related tasks and the percentage of PMs and UXers who agreed on whether PM or UX should be responsible for each. A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design. uxmanagement