To become completely lost To become completely lost is perhaps a rather rare experience for most people in the modern city. We are supported by the presence of others and by special way-finding devices: maps, street numbers, route signs, bus placards. But let the mishap of disorientation once occur, and the sense of anxiety and even terror that accompanies it reveals to us how closely it is linked to our sense of balance and well-being. The very word "lost" in our language means much more than simple geographical uncertainty; it carries overtones of utter disaster. Kevin Lynch, The Image of the City Disorientation citiesplacegeographywayfinding
A directional quality Paths may not only be identifiable and continuous, but have directional quality as well: one direction along the line can easily be distinguished from the reverse. This can be done by a gradient, a regular change in some quality which is cumulative in one direction. Kevin Lynch, The Image of the City changewayfinding
Junctions The junction, or place of a break in transportation, has compelling importance for the city observer. Because decisions must be made at junctions, people heighten their attention at such place and perceive elements with more than normal clarity. This tendency was confirmed so repeatedly that elements located at junctions may automatically be assumed to derive special prominence from their location. Kevin Lynch, The Image of the City citieswayfindingchoice
All the way through "There's a consistency to physical objects that somehow reads all the way through, so that when you make a physical object, if it lacks the proper amount of weight or if it lacks a certain density...I mean, if its outside says, 'I weigh so much and I have such-and-such a density,' and when you pick it up, you discover an inconsistency there, then you can sense that, you can see it, even without picking it up. It's absolutely essential that everything be done all the way through." Lawrence Wechler & Robert Irwin, Seeing Is Forgetting the Name of the Thing One Sees Invisible substanceA great painting has to be better than it has to beFinished on the insideSigning partyWhy YKK zippers are the brown M&Ms of product designYou'll know it's there objectscraft