Idiosyncratic paragraphs Text-only paragraphs differ from one another only in their words. All the words are typographically the same – typeface, spacings, line-lengths piled up into long deep columns. Systematic regularity of text paragraphs is universally inconvenient for readers, who are unable to find and read once against a specific string of words in previously-read paragraphs. All readers have encountered this problem in essays, articles, novels, news reports. Idiosyncratic paragraphs assist memory and retrieval by readers, by uniquely activating the relevant neural substrates for retaining visual memories. Nearly every paragraph in this book is deliberately unique. Edward Tufte, Seeing With Fresh Eyes variation
Because McLuhan A Talk by Dan Klyn understandinggroup.com Dan talks about about what McLuhan had to say about the power of the medium, and what can be gained by peeling it apart from the message and considering it separately. By being intentional about selecting a medium to work in, we affect the way people consider and understand the message we’re communicating in deeper and more profound ways.