Idiosyncratic paragraphs Text-only paragraphs differ from one another only in their words. All the words are typographically the same – typeface, spacings, line-lengths piled up into long deep columns. Systematic regularity of text paragraphs is universally inconvenient for readers, who are unable to find and read once against a specific string of words in previously-read paragraphs. All readers have encountered this problem in essays, articles, novels, news reports. Idiosyncratic paragraphs assist memory and retrieval by readers, by uniquely activating the relevant neural substrates for retaining visual memories. Nearly every paragraph in this book is deliberately unique. Edward Tufte, Seeing With Fresh Eyes variation
A concept of style It is a concept based not on the classification of various physical features of architecture and urban design but on the problem-solving process itself. We have seen that the final outcome of a design process is strongly determined by at least three aspects of that process: the subject matter of the organizing principles which are adopted, the manner in which these principles are interpreted and reinterpreted in the context of the problem at hand, and the sequent of applying such organizing principles. Consistency in style among the output of designers can thus be understood as a habitual way of doing things, of solving problems. Peter G. Rowe, Design Thinking It was all change until the very last second style