Urban Planning & the Design of Communities
When history moves on
Such an enormous machine
The flash of a neon light
In restless dreams I walked alone
Narrow streets of cobblestone
Beneath the halo of a streetlamp
I turned my collar to the cold and damp
When my eyes were stabbed by the flash of a neon light
That split the night
And touched the sound of silenceMost cities were mostly built by improvisation
In Architecture Without Architects, Bernard Rudofsky documented the ways in which most cities were mostly built by improvisation, following no consistent formal design. Building was added to building, street to street, their forms adapting to different site conditions in the process of extension.
Rudofsky thought that this hidden order is how most settlements of poor people develop and that the work of improvising street order attaches people to their communities, whereas 'renewal' projects, which may provide a cleaner street, pretty houses, and large shops, give the inhabitants no way to mark their presence on the space.
- ââI am hereââ
- ââNon-architectsââ
The Help-Yourself City
Astoria Scum River Bridge. Photo by Jason Eppink.
There are lots of actions that skirt the boundary between âformalâ and âinformalâ urbanism. In the last decade, thereâs been a rise in tactical urbanism and guerrilla urbanism, where regular people make interventions in their communities. This ranges from hastily painted bike lanes, to do-it-yourself park benches in under-served communities.
The linear city
The linear city was an urban plan for an elongated urban formation. The city would consist of a series of functionally specialized parallel sectors.
As the city expanded, additional sectors would be added to the end of each band, so that the city would become ever longer, without growing wider.
- ââSnowpiercerââ
- ââ109. Long Thin Houseââ
- ââIdeas for linear citiesââ
The question of gentrification
The question of gentrification is made complex by the fact that the urban qualities it producesâlively street life, profuse commerce, preservation and upgrading of old buildingsâare highly desirable, the substrate of urbanity. The problem with gentrification is with its particulars and with its effects.
Gentrification suppresses reciprocity by its narrowed scripting of formal and social behavior, by turning neighborhoods into Disneylands or Colonial Williamsburgs, where residents become cast members and the rituals of everyday life become spectacle or food for consumption.
Tactical urbanism
Tactical urbanism includes low-cost, temporary changes to the built environment, usually in cities, intended to improve local neighborhoods and city gathering places. Tactical urbanism is also commonly referred to as guerrilla urbanism, pop-up urbanism, city repair, or D.I.Y. urbanism.
The Street Plans Collaborative defines "tactical urbanism" as an approach to urban change that features the following five characteristics:
- A deliberate, phased approach to instigating change;
- The offering of local solutions for local planning challenges;
- Short-term commitment and realistic expectations;
- Low-risks, with a possibly high reward; and
- The development of social capital between citizens and the building of organizational capacity between public-private institutions, non-profits, and their constituents.
Doing community
There is a Japanese catchphrase, community suru, literally "making" or "doing" community. I will never forget the queasy feeling that came over me when I first heard that term, phrased as if community were a kind of event.
Hold an event, bring people together, get people who might otherwise never meet to interact. It's a wonderful thought. I have nothing against events per se. However, if they are not spontaneous and voluntary, they will not last. That is my objection to the keep-it-lively concept of community. The perception of community as event stems, I think, from a yearning for the festivals and rituals that once flourished in rural communities in Japan. But those events occurred precisely because a community existed, not the other way around.
- ââTogethernessââ
highdensityandovercrowding
They hated both equally, in any case, and coupled them like ham and eggs, so that to this day housers and planners pop out the phrase as if it were one word, âhighdensityandovercrowding.â
Such plans were deemed efficient
The terrain of cities was subdivided along the lines of distinct and discrete patterns of use, with very little opportunity for mixing (separation and concentration of functions). After all, the home environment should be just thatâŠwhile places of work should be aggregated and serviced with their appropriate supporting functions.
Such plans were deemed efficient.
A World Where Things Only Almost Meet
Recall that great line from Umberto Ecoâs novel The Name of the Rose
How beautiful the world would be if there were a procedure for moving through labyrinths.
Only, here, itâs some lonely postal workerâor a geography Ph.D. driven mad by student debtâout mapping the frayed edges of the world, wearily noting every new dead-end and cul-de-sac in a gridded notebook, diagramming loops, sketching labyrinths and mazes, driving empty streets all day on a quest for something undefinable, some answer to why the worldâs patterns have gone so wrong. A self-diverging world, where things only almost meet.
Like the lines of a hand
The city, however, does not tell its past, but contains it like the lines of a hand.
NIMBY, BANANA, NOPE
Waste-disposal facilities of all kindsâlandfills, incinerators, even transfer stationsâare sure bets for generating the NIMBY response: not in my backyard. In its most cynical form, NIMBY is the attitude of citizens who acknowledge the need for a facility, somewhere, but who oppose a plan for building it simply because the selected site is too close to their own property. But opposition to landfills and many other kinds of development goes well beyond cynical NIMBY. Another catch phrase for this phenomenon is BANANA: build absolutely nothing anywhere near anybody. Or else it's NOPE: not on planet earth.
In every skyscraper
In every skyscraper there is someone going mad.
Putting the streets to use
Tad Friend writes, if you build ânine hundred miles of sinuous highway and twenty-one thousand miles of tangled surface streetsâ in one city alone, then youâre going to find at least a few people who want to put those streets to use. This suggests that every city blooms with the kinds of crime most appropriate to its form.
All the things we want to do
This is precisely where âburglaryâ becomes a myth, a symbol, a metaphor: it stands in for all the things people really want to do with the built environment, what they really want to do to sidestep the obstacles of their lives.
- ââRage roomsââ
The City of Light
Streetlights were one of many new patrol tools implemented by Louis XIVâs lieutenant general of police, Gabriel Nicolas de la Reynie. De la Reynieâs plan ordered that lanterns be hung over the streets every sixty feetâwith the unintended side effect that Paris soon gained its popular moniker, the City of Light. The worldâs most romantic city takes its nickname from a police operation.
Designed to be ruins
I don't want to talk here about the grand designs of the past â the sort of thing one finds in majestic cities, in palaces and temples; the sorts of layouts that brought a friend of mine to sum up his first impression of Washington D.C. by saying, "The place seems to be designed to be ruins."
Holding together a civilization
It is only in the present age that it has been asserted that 'architecture is not an art' or 'should not be an art': and that strenuous efforts are made to made a distinction between design and art. And nowadays we build cities of such a quality that no one likes living in them, everyone who can do so gets a motor car to escape from them. Because of the multitude of motor cars, escape is now denied us, the country is destroyed, and the cities become still less tolerable to live in.
All that is the consequence of contempt for art. Art is not a matter of giving people a little pleasure in their time off. It is in the long run a matter of holding together a civilization.
Deliberate acts
I do not know what one should call the landscape of a long cultivated countryside, or the enchanting pattern of lights which shows at night time in a modern city seen from overhead. Are these not works of art? It is scarcely justifiable to say that these things have taken shape by chance. Each part of them has been made as it is by what seemed a deliberate act, and it need not necessarily be assumed to be a matter of chance that the results of many acts of many men over a considerably period of time should harmonize together aesthetically.
Walls and membranes
All living things contain two sites of resistance. These are cell walls and cell membranes. The cell wall is more purely exclusionary â a boundary; the membrane permits more fluid and solid exchange â a border.
Most pervasive in the modern city is the inert boundary established by highway traffic, cutting off parts of the city from each other. Working with resistance means, in urbanism, converting boundaries into borders.
Fabric
And finally, the things which seem like elements dissolve, and leave a fabric of relationships behind, which is the stuff that actually repeats itself, and gives the structure to a building or a town.
Warmed by the afternoon sun
Textbooks on water-system engineering state that supply mains are generally installed on the north side of the street in the Northern Hemisphere and on the south side in the Southern Hemisphere, so that the sun will warm them. In both hemispheres they are supposed to be on the east side of north-south streets, on the premise that the afternoon sun is warmer than the morning sun.
Trompe l'oeil fantasies
In residential neighborhoods some sewage-pumping stations are trompe l'oeil fantasies, dressed up to look like the split-level or colonial houses that surround them. If you look closely, it's not hard to spot these disguised pumphouses: the heavy-duty power connections, the big ventilating fans, and the diesel generator in the backyard are all tip-offs. Furthermore, the windows are often fakes, with sash and shutters adorning a blank wall.
Roads to nowhere
Among real-estate developers, straight lines and right angles went out of fashion sometime in the middle of the twentieth century. If you look at a town or a residential neighborhood laid out since then, you are more likely to find sinuous, serpentine roadsâwhether or not the topography offers any excuse for such curves. Many of these roads go nowhere: they are loops that bring you back to where you started, or they are cul-de-sacs. Making it easy to find your way through the network of streets is obviously not a high priority. This is an interesting development in urban geography: having redesigned the city to accommodate the automobile, we now search for ways to discourage people from driving on the streets.
Dead cities
If you can understand a city, then that city is dead.
Bridges as walls
The biographer of Robert Moses, Robert A. Caro, refers to the bridges and underpasses of the famed New York State parkways. These bridges and underpasses are quite low, intentionally specified by Moses to allow only private cars to pass. All those who traveled by bus because they were poor or black or both were barred from the use and enjoyment of the parkland and its "public amenities" by the technical design of the bridges. Even at the time of Robert Moses, a political statement of the form "We don't want them blacks in our parks" would have been unacceptable in New York State. But a technological expression of the same prejudice appeared to be all right. Of course, to the public the intent of the design became evident only after it was executed, and then the bridges were there.
NYLA
"See, what I've always liked about Los Angeles is that it's one of the least restrictive towns in the world. You can pretty much live any way you want to here. And part of that is because the place has no tradition and no history in that sense. It doesn't have any image of itself, which is exactly its loss and gain. That's why it's such a great place to do art and to build your ideas about culture. In New York, it's like an echo chamber: its overwhelming sense of itself, of its past and its present and its mission, becomes utterly restricting."
A system for living
Unlike the traditional neighborhood model, which evolved organically as a response to human needs, suburban sprawl is an idealized artificial system. It is not without a certain beauty: it is rational, consistent, and comprehensive. Its performance is largely predictable. It is an outgrowth of modern problem solving: a system for living. Unfortunately, this system is already showing itself to be unsustainable.
Globally, locally, regionally
Think globally, act locally, but plan regionally.
The Timeless Way of Building
AÂ Book by Christopher Alexander- ââMind of no mindââ
- ââThe quality without a nameââ
- ââAn objective matterââ
- ââBitternessââ
- ââThe most precious thing we ever haveââ
A Pattern Language
- ââIts place in the web of natureââ
- ââ9. Scattered Workââ
- ââ21. Four-Story Limitââ
- ââ51. Green Streetsââ
- ââ53. Main Gatewaysââ
20 Minutes in Manhattan
AÂ Book by Michael Sorkin- ââIt begins with a trip down the stairsââ
- ââThoughts on stairsââ
- ââThey are something that has been buriedââ
- ââ(an architectural stem cell that might transform itself into any organ for living)ââ
- ââThe grid and its difficultiesââ
- ââThe Mezzanineââ
- ââPsychogeographyââ
- ââTilted Arcââ
The Death and Life of Great American Cities
AÂ Book by Jane JacobsInfrastructure: A Guide to the Industrial Landscape
AÂ Book by Brian HayesA City Is Not a Tree
An Essay by Christopher Alexander- ââStrands of lifeââ
- ââImpending destructionââ
- ââThe right overlapââ
- ââThe difficulty of designing complexityââ
- ââPolitical chains of influenceââ
The Image of the City
AÂ Book by Kevin Lynch- ââTo become completely lostââ
- ââApparencyââ
- ââOn the edge of something elseââ
- ââNothing there, after allââ
- ââPaths, edges, districts, nodes, landmarksââ
The Battle for the Life and Beauty of the Earth
AÂ Book by Christopher Alexander- ââTwo generating systemsââ
- ââTwo types of building productionââ
- ââSystem Aââ
- ââSystem Bââ
- ââThis has harmed modern society greatlyââ
Two Cycles
AÂ Book by Toshiharu NakaGorgeous artwork by Minori Asada.
Soft City
AÂ Book by David SimInvisible Cities
AÂ Book by Italo CalvinoDesign of Cities
AÂ Book by Edmund BaconThe Nature of Order
AÂ Book by Christopher Alexander- ââLevels of Scaleââ
- ââStrong Centersââ
- ââBoundariesââ
- ââAlternating Repetitionââ
- ââPositive Spaceââ
A Burglar's Guide to the City
AÂ Book by Geoff Manaugh- ââTo commune with the spaceââ
- ââEvery building is infiniteââ
- ââPutting the streets to useââ
- ââTopology by other meansââ
- ââBurglary's White Whaleââ
Suburban Nation
AÂ Book by Andres Duany, Elizabeth Plater-Zyberk & Jeff SpeckHow Much Does Your Building Weigh, Mr. Foster?
AÂ Documentary by Norman FosterThe film traces the rise of one of the world's premier architects, Norman Foster, and his unending quest to improve the quality of life through design.
Against the survival of the prettiest
An Essay by Samuel HughesWhat has emerged here is that although survivorship bias probably does contribute to that to some extent, it is not the main explanation: premodern buildings may on average have been a bit less beautiful than those that have survived, but they still seem to have been ugly far less often than recent buildings are.
The survivorship theory sought to explain the apparent rise of ugliness in terms of a bias in the sample of buildings we are observing. There is another kind of bias theory, which seeks to explain it in terms of a bias in the observer, saying for instance that every generation is disposed to find recent buildings uglier than older ones, and that this is why recent buildings seem so to us. This is a complex and interesting idea, which I am not going to assess on this occasion. Suppose, though, that our eyes are to be trusted. If this is so, strange and eerie truths rise before us: that ugly buildings were once rare, that the âuglification of the worldâ is real and that it is happening all around us.
Scales of cities, scales of software
An Article by Linus the SephistAmerican cities seem like a product of industrial processes where older European cities seem like a product of human processes. This is because most American cities were built after and alongside the car and the industrial revolution â the design of cities took into account what was easily possible, and that guided the shape and scale of everything.
Software has similar analogues. There are software codebases that feel much more industrially generated than hand written, and theyâre usually written in automation-rich environments fitting into frameworks and other orchestrating code.
âŠBut despite the availability of cars, I still much prefer the scale and ambiance of European, human-scale cities, because ultimately cities are places humans must inhabit and understand. In the same way, I still much prefer the scale and ambiance of hand-written codebases even in the presence of heavy programming tooling, because ultimately codebases are places humans must inhabit.
Situationist Theses on Traffic
An Essay by Guy DebordA small store
AÂ Gallery by Kyeoung Me Lee- ââMorioka Shotenââ
Working with Brian Eno on design principles for streets
- Think like a gardener, not an architect: design beginnings, not endings
- Unfinished = fertile
- Artists are to cities what worms are to soil.
- A cityâs waste should be on public display.
- Make places that are easy for people to change and adapt (wood and plaster, as opposed to steel and concrete.)
- Places which accommodate the very young and the very old are loved by everybody else too.
- Low rent = high life
- Make places for people to look at each other, to show off to each other.
- Shared public space is the crucible of community.
- A really smart city is the one that harnesses the intelligence and creativity of its inhabitants.
Walk Appeal
An Article by Steve MouzonWalk Appeal promises to be a major new tool for understanding and building walkable places, and it explains several things that were heretofore either contradictory or mysterious. It begins with the assertion that the quarter-mile radius (or 5-minute walk,) which has been held up for a century as the distance Americans will walk before driving, is actually a myth.
Both images below are at the same scale, and the yellow dashed line is a quarter-mile radius. On the left is a power center. As we all know, if you're at Best Buy and need to pick something up at Old Navy, there's no way you're walking from one store to another. Instead, you get in your car and drive as close as possible to the Old Navy front door. You'll even wait for a parking space to open up instead of driving to an open space just a few spaces away⊠not because you're lazy, but because it's such a terrible walking experience.
The image on the right is Rome. The circles are centered on the Piazza del Popolo (North is to the left) and the Green radius goes through the Vittorio Emanuele on the right. People regularly walk that far and then keep on walking without ever thinking of driving.
Drawing pictures of cities
An Article by Noah SmithThis is a famous picture by the artist Imperial Boy (ćžćœć°ćčŽ), who works in the anime industry. I sometimes claim that the entire genre of solarpunk is simply a riff on this picture.
If itâs not just âtrees on buildingsâ, where does the Imperial Boy picture get its magic? Looking at it carefully and trying to analyze what I like about it, I think that much of it is about architecture, and even more of it is about the use of urban space â about how the structures in the picture shape the kinds of things youâd do if you were there. For example, here are five things I like:
- Open, walkable multi-level retail
- River with low bank
- Walkable streets
- Varied architecture
- Shade
Towers in the Village
An Essay by Alfred TwuSince tall buildings have been around, there have been many ways theyâve fit into cities: towers in downtown, towers in the park, and most recently, towers on a whole-block development. Letâs look at a 4th way, the Tower in the Village.
Unlike the others, the Tower in the Village does not aim to be the center of attention. Instead, the upper floors are hidden behind a low front that fits in with the rest of the block. It faces a village green instead of a busy road.
Why highrise infill? Growing cities have two choices: 1) Redevelop a lot of sites to medium density, or 2) Redevelop a small number of sites to very high density. Highrise infill requires less demolition and can get more homes built faster.
Human-scale digital spaces
An Article by Alexis LloydThe open web is much like emergent, unplanned cities â it happens at the scale of the individual, it allows for unexpected creativity, it gives agency to anyone (well, anyone with sufficient technical knowledge) to shape their own spaces. On the other hand, the platforms that now dominate much of the web experience are more evocative of Mosesâs planned citiesâthey often occur at the scale of the corporation, and have rigid, predictable constraints for how individuals can behave and express themselves.
Semi-detached houses, 2019
A GalleryImages by Wolfgang Fröhling. Linked via kottke.org.
With the beginning of the exit from mining, the colliery apartments were gradually privatized. The houses, in which several families used to live, were divided into two semi-detached houses. At some point the new owners began - each for himself - to design their property. The result was a curious mix of styles in the semi-detached house.
Clues for software design in how we sketch maps of cities
An Article by Matt WebbGiven thereâs an explosion in software to accrete and organise knowledge, is the page model really the best approach?
Perhaps the building blocks shouldnât be pages or blocks, but
neighbourhoods
roads
rooms and doors
landmarks.Or rather, as a knowledge base or wiki develops, it should - just like a real city - encourage its users to gravitate towards these different fundamental elements. A page that starts to function a little bit like a road should transform into a slick navigation element, available on all its linked pages. A page which is functioning like a landmark should start being visible from two hops away.
A Need to Walk
An Essay by Craig ModWalking intrigues the deskbound. We romanticize it, but do we do it justice? Do we walk properly? Can one walk improperly and, if so, what happens when the walk is corrected?
Off the Grid...and Back Again?
An Article by Geoff BoeingMy article âOff the Grid⊠and Back Again? The Recent Evolution of American Street Network Planning and Designâ has been published by the Journal of the American Planning Association and won the 2020 Stough-Johansson Springer Award for best paper. It identifies recent nationwide trends in American street network design, measuring how urban planners abandoned the grid and embraced sprawl over the 20th century, but since 2000 these trends have rebounded, shifting back toward historical design patterns.
The 99% Invisible City
AÂ Book by Roman Mars & Kurt KohlstedtPsychogeography
AÂ Definition by Guy DebordPsychogeography is an exploration of urban environments that emphasizes playfulness and "drifting". It was defined in 1955 by Guy Debord as:
- "The study of the precise laws and specific effects of the geographical environment, consciously organized or not, on the emotions and behavior of individuals."
- "A total dissolution of boundaries between art and life."
- "A whole toy box full of playful, inventive strategies for exploring cities...just about anything that takes pedestrians off their predictable paths and jolts them into a new awareness of the urban landscape."
New Public Sites
AÂ Place by Graham Coreil-AllenNew Public Sites walking tours explore the history, design and uses of public spaces. Through walking tours, maps and videos, Public Artist Graham Coreil-Allen pushes pedestrian agency, interprets aspects of the everyday and investigates the negotiable nature of the built environment. New Public Sites invites you to practice âradical pedestrianismâ â traveling by foot through infinite sites of freedom while testing the limits of and redefining public space.
Local Code: 3,659 Proposals About Data, Design & The Nature of Cities
AÂ Book by Nicholas de MonchauxLocal Codeâs data-driven layout arranges drawings of 3,659 digitally tailored interventions for vacant public land in San Francisco, Los Angeles, New York City, and Venice, Italy. The natures of these found parcels is as particular as the cities that house themâââland under billboards in Los Angeles, Âdead-end alleys in San Francisco, city-owned vacant lots in New York City, and abandoned islands in the Venetian lagoonâââbut have in Âcommon an unrecognized potential as a social and ecological resource.
New Urbanism and Beyond: Designing Cities for the Future
AÂ Book by Tigran HaasReading Design
AÂ WebsiteReading Design is an online archive of critical writing about design. The idea is to embrace the whole of design, from architecture and urbanism to product, fashion, graphics and beyond. The texts featured here date from the nineteenth century right up to the present moment but each one contains something which remains relevant, surprising or interesting to us today.
- ââWhat this site isââ
All the buildings in New York (that I've drawn so far)
Steve Jobs: The Lost Interview
- ââOn Valueââ
- ââOn Businessââ
- ââOn Programmingââ
- ââOn Successââ
- ââOn Processââ
On Value
It was clear that [Hewlett-Packard] recognized that its true value was in its employees.
On Business
How do you learn to run a company at 21 with no business experience?
Throughout the years in business I found something, which is, Iâd always ask why you do things, and the answers you invariably get are âoh thatâs just the way itâs done.â Nobody knows why they do what they do, nobody thinks about things very deeply in business. Thatâs what I found.
Iâll give you an example. When we were building our Apple Is in the garage we knew exactly what they cost. When we got into a factory in the Apple II days, accounting had this notion of a âstandard cost.â Where youâd kind of set a standard cost and then at the end of the quarter youâd adjust it with a variance. And I kept asking, âwhy do we do this?â And the answer was just âwell thatâs the way itâs done.â And after about 6 months of digging into this what I realized was the reason you do it is because you donât really have good enough controls to know how much it costs, so you guess, and then you fix your guess at the end of the quarter. And the reason you donât know how much it costs is because your information systems arenât good enough.
But nobody said it that way. And so later on when we designed this automated factory for Macintosh we were able to get rid of a lot of these antiquated concepts, and know exactly what something costs, to the cent. And so in business a lot of things are what I would call âfolklore.â Theyâre done that way because they were done that way yesterday. And so if youâre willing to ask a lot of questions about things and work hard you can learn business pretty fast. Itâs not the hardest thing in the world. Itâs not rocket science.
On Programming
I think everyone in this country should learn a computer language because it teaches you how to think. Itâs like going to law school â I donât think anyone should be a lawyer, but going to law school could be useful because it teaches you how to think in a certain way. So I view computer science as a liberal art.
On Success
The technology crashed and burned at Xerox.
What happens is, like with John Sculley, John came from PepsiCo, and they at most would change their product maybe once every ten years. To them a new product was like a new size bottle. So if you were a product person you couldnât change the course of that company very much. So who influenced the success of PepsiCo? The sales and marketing people. Therefore they were the ones that got promoted and they were the ones that ran the company.
Well, for PepsiCo that might have been ok, but it turns out the same thing can happen in technology companies that get monopolies, like IBM and Xerox.
If you were a product person at IBM, or Xerox, so you make a better copier or a better computer? So what? When you have a monopoly market share, the company isnât any more successful. So the people that can make the company more successful are sales and marketing people, and they end up running the companies. And the product people end up getting driven out of the decision marking forums. And the companies forget what it means to make great products. The product sensibilities and the product genius that brought them to that monopolistic position gets rotted out by people running these companies who have no conception of a good product vs. a bad product. They have no conception of the craftsmanship thatâs required to take a good idea and turn it into a good product. And they really have no feeling in their hearts, usually, about wanting to really help the customers.
So thatâs what happened at Xerox.
On Process
People get confused, companies get confused. When they start getting bigger, they want to replicate their initial success, and a lot of them think that somehow thereâs some magic in the process that theyâve created. And so they start to institutionalize process across the company. And before very long people get very confused that the process is the content.
In my career Iâve found that the best people are the ones who really understand the content. And theyâre a pain in the butt to manage. But you put up with it because theyâre so great at the content. And thatâs what makes great products. Itâs not process, itâs content.
On Greatness
Whatâs important to you in the development of a product?
One of the things that really hurt Apple was that after I left John Sculley got a very serious disease. And that disease â Iâve seen other people get it too â itâs the disease of thinking that a really great idea is 90% of the work, and if you just tell all these other people âhereâs this great idea,â then of course they can just go off and make it happen.
The problem with that is that thereâs just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it, and you also find there are tremendous tradeoffs you have to make, there are just certain things you canât make electrons do, there are certain things you canât make plastic, or glass, or factories, or robots do. And as you get into all these things, you find that designing a product is keeping 5,000 things in your brain, these concepts, and just fitting them all together and continuing to push to fit them together in new and different ways to get what you want. And every day you discover a new problem or a new opportunity to do it a little differently. And itâs that process that is the magic.
On Teamwork
What Iâve always felt that a team of people doing something they really believe in is like, is like when I was a young kid, there was a widowed man that lived up the street. He was in his 80âs, and a little scary looking, and I got to know him a little bit â I think he paid me to cut his lawn or something â and one day he told me, âcome into my garage, I want to show you something.â
And he pulled out this dusty old rock tumbler. It was a motor and a coffee can and a band between them. And he said âcome out here with me,â so we went out to the back and we got some rocks, just some regular old ugly rocks and we put them in the can with a little bit of liquid and a little bit of grit powder, and he turned the motor on and said âcome back tomorrow,â as the tumbler was turning and making a racket.
So I came back the next day and what we took out were these amazingly beautiful and polished rocks. The same common stones that had gone in â through rubbing against each other, creating a little bit of friction, creating a little bit of noise â had come out as these beautiful polished rocks.
And thatâs always been my metaphor for a team working really hard on something theyâre passionate about. Itâs that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together, they polish each other, and they polish their ideas. And what comes out are these really beautiful stones.
On Criticism
People are being counted on to do specific pieces of the puzzle. And the most important thing I think you can do for somebody whoâs really good and whoâs really being counted on is to point out to them when their work isnât good enough, and to do it very clearly, and to articulate why, and to get them back on track. And you need to do that in a way that does not call into question your confidence in their abilities, but leaves not much room for interpretation.
On Help
Microsoftâs orbit was made possible by a Saturn V booster called IBM.
On Taste
The only problem with Microsoft is they just have no taste. They have absolutely no taste, and what that means is â and I donât mean that in a small way, I mean that in a big way â in the sense that they donât think of original ideas, and they donât bring much culture into their product. And you say âwell why is that important?â Well, you know, proportionally spaced fonts come from typesetting and beautiful books, so thatâs where one gets the idea. And if it werenât for the Mac they would never have that in their products.
And so I guess I am saddened, not by Microsoft's success â I have no problem with their success. They have earned their success â I have a problem with the fact that they just make really third-rate products. Their products have no spirit to them, no spirit of enlightenment about them. They are very pedestrian. And the sad part is that most customers donât have that spirit either. But the way that weâre going to ratchet up our species is to take the best and to spread it around to everybody so that everybody grows up with better things, and starts to understand the subtlety of these better things. And Microsoft is McDonaldâs.
So thatâs what saddens me â not that Microsoft has won, but that Microsoftâs products donât display more insight and more creativity.
On Technology
As we look back 10 years from now, the web is going to be the defining technology, the defining social moment for our generation.
I think itâs going to be huge.
On Tools
I read an article when I was very young in Scientific America. It measured the efficiency of locomotion for various species on the planet â you know, for bears and chimpanzees and raccoons and birds and fish â how many kilocalories per kilometer did they spend to move? And humans were measured too. And the condor won, it was the most efficient. And mankind, the crown of creation, came in with rather an unimpressive showing about a third of the way down the list.
But somebody there had the brilliance to test a human riding a bicycle, and it blew away the condor, all the way off the charts. And I remember this really had an impact on me, I remember thinking that humans are tool builders, and we build tools that can dramatically amplify our innate human abilities.
And to me â we actually ran an ad like this, very early at Apple â the personal computer is the bicycle of the mind. And I believe that with every bone in my body, that of all the inventions of humans, the computer is going to rank near if not at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented, and I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time where this invention has taken form.
On Theft
How do we know whatâs the right direction [for computers to take]?
Ultimately it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done, and then trying to bring those things in to what youâre doing.
Picasso had a saying: âGood artists copy, great artists steal.â And we (at Apple) have always been shameless about stealing great ideas. And I think part of what made Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to have been the best computer scientists in the world. But if it hasnât been for computer science, these people would all be doing amazing things in life in other fields. And they brought with them â we all brought to this effort â a very liberal arts air, a very liberal arts attitude, that we wanted to pull in the best we saw in these other fields into ours.
On Expression
There was a germ of something there. And itâs the same thing that causes people to want to be poets instead of bankers. I think thatâs a wonderful thing, and I think that same spirit can be put into products, and those products can be manufactured and given to people and they can sense that spirit. If you talk to people that use the Macintosh, they love it. I mean you donât hear people loving products very often. But you could feel it, there was something really wonderful there.
So I donât think that most of the really best people that Iâve worked with have worked with computers for the sake of working with computers. They work with computers because they are the medium that is best capable of transmitting some feeling that you have that you want to share with other people. And before they invented these things, all these people would have done other things. But computers were invented, and they did come along, and all these people did get interested in them, either in school or before school, and said âHey, this is the medium that I think I can say something in."
On Talent
I observed something fairly early on at Apple, which I didnât know how to explain then, but Iâve thought a lot about it since. Most things in life have a dynamic range in which [the ratio of] âaverageâ to âbestâ is at most 2:1.
For example, if you go to New York City and get an average taxi cab driver, versus the best taxi cab driver, youâll probably get to your destination with the best taxi driver 30% faster. And an automobile; whatâs the difference between the average car and the best? Maybe 20%? The best CD player versus the average CD player? Maybe 20%? So 2:1 is a big dynamic range for most things in life.
Now, in software, and it used to be the case in hardware, the difference between the average software developer and the best is 50:1; maybe even 100:1. Very few things in life are like this, but what I was lucky enough to spend my life doing, which is software, is like this.
So Iâve built a lot of my success on finding these truly gifted people, and not settling for âBâ and âCâ players, but really going for the âAâ players. And I found something⊠I found that when you get enough âAâ players together, when you go through the incredible work to find these âAâ players, they really like working with each other. Because most have never had the chance to do that before. And they donât work with âBâ and âCâ players, so itâs self-policing. They only want to hire âAâ players. So you build these pockets of âAâ players and it just propagates.