Taste, Sensibility, Judgment
This only proves how commonplace I am
Leveling up aptitude
Design as an engineering problem
The Silicon Valley giants, testifying with their runaway success, claimed to have “solved” design as an engineering problem. The solution substituted the human essence of design — intuition, ingenuity, and taste— with the tangibles, measurables, and deliverables.
Companies say they are “design-driven”, but designers are actually driven by dashboards filled with metrics like CSAT, NPS, CES, DAU, MAU. We rigorously run tests, studies, experiments as if innovative ideas are hidden in spreadsheets, waiting to be extracted by data scientists.
A cook with taste
Observe the interior and exterior, the furniture and textile decoration
following such color schemes, as well as commercialized color “suggestions”
for innumerable do-it-yourselves.Our conclusion: we may forget for a while those rules of thumb
of complementaries, whether complete or “split”, and of triads and
tetrads as well.
They are worn out.Second, no mechanical color system is flexible enough
to precalculate the manifold changing factors, as named before,
in a single prescribed recipe.Good painting, good coloring, is comparable to good cooking.
Even a good cooking recipe demands tasting and repeated tasting
while it is being followed.
And the best tasting still depends on a cook with taste.Flexible imagination
By giving up preference for harmony,
we accept dissonance to be as desirable as consonance.Besides a balance through color harmony, which is comparable
to symmetry, there is equilibrium possible between
color tensions, related to a more dynamic asymmetry.Again: knowledge and its application is not our aim;
instead, it is flexible imagination, discovery, invention – taste.What we don't like
A grasp of the psychological mechanism behind taste may not change our sense of what we find beautiful, but it can prevent us from reacting to what we don’t like with simple disbelief.
Our understanding of the psychology of taste can in turn help us to escape from the two great dogmas of aesthetics: the view that there is only one acceptable visual style or (even more implausibly) that all styles are equally valid.
Shorten the wings
The labile tastes of certain decision-makers in a company are often a great burden for designers. Too many feel themselves qualified to pass judgment. And how insensitive, how superficial these judgments often are.
Taste, believes Rams, is something that needs to be trained, since the aesthetic decisions at this level in product design are intrinsically bound to the entire form and function of the object. It would be unimaginable, for example, that the management of an aerospace company would ask the designers of a new plane to shorten the wings because they think it would make it look prettier.
It's all just geek talk
A Fragment by Riccardo MoriI’m finding that many people not only have lowered their standards with regard to the user interface, but more and more often when I bring up the subject, they seem to consider it a somewhat secondary aspect, something that’s only good for ‘geek talk’. The same kind of amused reaction laymen have to wine or coffee connoisseurs when they describe flavours and characteristics using specific lingo. Something that makes sense only to wine or coffee geeks but has little to no meaning or impact for the regular person.
The problem is that if an increasing number of people start viewing user interface design as an afterthought, or something that isn’t fundamental to the design of a product or experience — it’s all just ‘geek talk’ — then there is a reduced incentive to care about it on the part of the maker of the product.
Taste for Makers
An Essay by Paul GrahamIf there is such a thing as beauty, we need to be able to recognize it. We need good taste to make good things. Instead of treating beauty as an airy abstraction, to be either blathered about or avoided depending on how one feels about airy abstractions, let's try considering it as a practical question: how do you make good stuff?
Two Cycles
Gorgeous artwork by Minori Asada.
Among the trees
To accommodate the spaces between the trees, I built three walls in a radial pattern. Filling out the spaces on both sides of these three spline-like walls, I came up with a structure that appears to be slipped in among the trees. This design allowed us to proceed without cutting down any of the woods.
Small economies
I refer to small money-earning business that consist of the work of a visible individual, or have evolved from a personal hobby or skill, as "small economies". We can include in this category newer forms of at-home work—side businesses, telecommuting and the like. The amount of income is unimportant; meager profits are compensated for by the motivation of the owner. A small economy may or may not be someone's main form of livelihood, but it is always a spontaneously conceived and continuing activity.
An extremely closed structure
Nearly all housing in Japan today consists of exclusively residential units for salaried workers and their nuclear families. Such residences have, by definition, no reason to interface with their surroundings.
Salaried workers commute to workplaces outside, and often a considerable distance from, their homes. Residences built for these workers do not contain a place of livelihood—in the broader sense, a place for exchange. This "residence-only housing" is only a place for the nuclear family to eat and sleep, with no occasions for interaction with the outside world, and no need to foster a sense of belonging to the community at large. Thus the only organizational principle is the maintenance of privacy. Both in external appearance and in lifestyle, it is an extremely closed structure.
Ecological cycles
This house exists in the midst of a year-long cycle of natural phenomena. One might say that this cycle entails the periodic "rise and fall" of the ground surface. In winter it sinks below a snow cover that grows head-high or more; as spring approaches, this height gradually decreases until we can see the actual ground surface, not yet covered with undergrowth. With summer the vegetation grows higher and higher until the plaza seems once again to be lower than its surroundings. With the falling of the leaves, autumn restores our ability to penetrate these surroundings at eye level, at least until the snow begins to fall again... Through the four seasons, we experience the sensation of the ground rising and falling, like the ebb and flow of the tide.
I call this cycle of natural phenomena an ecological cycle.
Doing community
There is a Japanese catchphrase, community suru, literally "making" or "doing" community. I will never forget the queasy feeling that came over me when I first heard that term, phrased as if community were a kind of event.
Hold an event, bring people together, get people who might otherwise never meet to interact. It's a wonderful thought. I have nothing against events per se. However, if they are not spontaneous and voluntary, they will not last. That is my objection to the keep-it-lively concept of community. The perception of community as event stems, I think, from a yearning for the festivals and rituals that once flourished in rural communities in Japan. But those events occurred precisely because a community existed, not the other way around.
What are those borders made of?
Functionalist modern architecture has prioritized the functionality of interiors and treated surfaces and external appearances as an outcome of that priority. Diagrams illustrating functional layouts generally frame them with thick borders. Updating conventional program theory entails questioning what those thick borders are actually made of, and how they should be designed. A dynamic program theory should be one that turns these thick borders into more organic interfaces that will foster exchanges and interactions.
An ecological cycle
In the design of his own residence / workplace, Toshiharu Naka created a small ecological cycle. Rows of green planters in front of the wall protect the house from the sun and help cool it in summer. Rainwater is collected via catch-basins from the roof, and used to water the planters.
In the water buckets is a micro-cycle — fish live in the buckets, eating mosquitos from the planters, eliminating the need for pesticides.