Strategic, not tactical The working methods of the innovative designer are, for the most part, not systematic; there is little or no evidence of the use of systematic methods of creative thinking, for example. The innovative designer seems to be too involved with the urgent necessity of problem solving to want, or to need, to stand back and consider their working methods. Their design approach is strategic, not tactical. Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray strategy
Cultural relevance More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency. Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance. Toby Shorin, Building for the Culture subpixel.space culturestrategybusiness
To the Lighthouse A Novel by Virginia Woolf gutenberg.net.au All the lives to beThe alphabetGone crookedExtinguishedA thing you could ruffle with your breath+5 More solitudemelancholyloneliness
All the lives to be And all the lives we ever lived and all the lives to be are full of trees and changing leaves. nature
The alphabet Yet he would not die lying down; he would find some crag of rock, and there, his eyes fixed on the storm, trying to the end to pierce the darkness, he would die standing. He would never reach R. death
Gone crooked He was coming to see himself, and everything he had ever known gone crooked a little. It was awfully strange.
A thing you could ruffle with your breath It was a thing you could ruffle with your breath; and a thing you could not dislodge with a team of horses.
A coherence in things There is a coherence in things, a stability; something, she meant, is immune to change, and shines out…in the face of the flowing, the fleeting, the spectral, like a ruby. time
All dark and spreading Beneath it is all dark, it is spreading, it is unfathomably deep; but now and again we rise to the surface and that is what you see us by.
There, with a dash on the beach How life, from being made up of little separate incidents which one lived one by one, became curled and whole like a wave which bore one up with it and threw one down with it, there, with a dash on the beach. life
They would never know She would never know him. He would never know her. Human relations were all like that. melancholy