Strategic, not tactical The working methods of the innovative designer are, for the most part, not systematic; there is little or no evidence of the use of systematic methods of creative thinking, for example. The innovative designer seems to be too involved with the urgent necessity of problem solving to want, or to need, to stand back and consider their working methods. Their design approach is strategic, not tactical. Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray strategy
Cultural relevance More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency. Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance. Toby Shorin, Building for the Culture subpixel.space culturestrategybusiness
Protected, yet tuned in Karen Terry's house in Sante Fe, designed by architect David Wright, is perhaps one of the most compelling passive designs. Stepping down its hillside site in four tiers, it nestles low into the ground. Thick adobe sidewalls create a strong sense of shelter and its banks of windows look resolutely to the sun. The image is very much of a house attuned to sun and earth. Rather than providing the convenience of a constant indoor temperature regulated by a thermostat, a passively solar-heated house may go through an air temperature flux as great as 20ºF per day. People learn to live with this flux. Living in a solar house is a whole new awareness, another dimension. I have the comfort of a house with the serenity of being outdoors—protected, yet tuned in. Lisa Heschong, Thermal Delight in Architecture Deep InterlockIntroduction to Permaculture239. Small Panes sustainability