Strategic, not tactical The working methods of the innovative designer are, for the most part, not systematic; there is little or no evidence of the use of systematic methods of creative thinking, for example. The innovative designer seems to be too involved with the urgent necessity of problem solving to want, or to need, to stand back and consider their working methods. Their design approach is strategic, not tactical. Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray strategy
Cultural relevance More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency. Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance. Toby Shorin, Building for the Culture subpixel.space culturestrategybusiness
Pair Design: Better Together A Book by Gretchen Anderson & Christopher Noessel mmbolg.files.wordpress.com Pair design is the counterintuitive practice of getting more and better UX design done by putting two designers together as thought partners to solve design problems. It’s counterintuitive because you might expect that you could split them up to work in parallel to get double the design done, but for many situations, you’d be wrong. This document will help explain what pair design is, how it works, and tour through the practicalities of implementing it in your practice. It involves two brainsA distinct and complementary stanceGens and synthsWe come as a teamStarting off with pair design+1 More designcollaboration
It involves two brains It involves two brains on a project at the same time. This doesn’t mean part time, checking in with each other on work that’s been accomplished separately. Pair design really means being in the same room, working on the same problem, with both brains focused on the problem simultaneously for the duration of the project.
A distinct and complementary stance Each person in the pair takes a distinct and complementary stance toward the design problem as they work together. One generates solutions. That is, one individual materializes solutions to the problem at hand for discussion and iteration. The other synthesizes the proposed solutions. ideascritique
Gens and synths Gens are generally comfortable drawing and drawing in front of their partner. Additionally, the generator needs to have “fearless generativity,” to be able to come up with a dozen pretty good solutions to a problem even with incomplete information. Designers in the synthesizer role need to be skilled at describing designs and explaining rationale in writing. The role requires the designer to be detail oriented and have a strong memory, to keep the big picture of the system, stakeholders, and users in mind as a reference for designs on the table.
We come as a team There is a legend at Cooper of one team who found pairing with each other so powerful and fruitful that when they left that company, they sought out opportunities and even interviewed at other organizations as a pair. teamwork
Starting off with pair design It’s better to start small. Find the “genniest” designer you can and pair her with the “synthiest,” have them work through a few projects as a pair to see how it goes, evolve a process that works for your organization, smooth out the wrinkles, and become resident experts. Then, split them up, assign them with new pairs, and begin to spread.
What are the benefits of pair design? It Makes for Better Design Pairing forces constant iteration: idea testing and course-correction. It brings to bear two brains and two stances. It Makes for Better Designers and Better Design Organizations They are happier. Pair design makes it easier to focus on core aptitudes. They cross-pollinate: a mechanism for a learning organization. Pair Design Makes for a More Effective Process Pairing avoids the problem of dueling whiteboards. It encourages designers to materialize ideas early. It encourages designers to vocalize their rationale. It encourages constant course-correction.