This flight of steps runs up the outside of a Modernist house in Switzerland. What is striking here is the precise construction of relationships. The gaps between steps allow crisp lines of light to fall on the darkly shadowed wall, reinforcing the subtlety of the dialogue between granite and the concrete, which has been bush-hammers to expose the stone aggregates.
...There is something hypnotic about stair climbing, and as often as I find myself thinking I ought to be at the fourth floor when I am only at the third, I think I've only gotten to three when I'm actually arriving at four.
...To my eyes (and legs) the straight run is more elegant and enjoyable to ascend.
...The narrowing is both functional and artistic, acknowledging that a stair is likely to be used by a smaller number of people as it rises and forcing the perspective narrowing of the long view upward.
...The symbolic weight of stairs is embodied in both their form and their magnitude.
For two and a half months I did not see a stairway in America. They are something that has been buried...hidden behind a door that you are not supposed to open.
We know strategy is an unfolding network of associations:
The evidence from the case suggests that the concept of strategy can be reappraised. From strategy as a static set of choices made at a specific point in time to strategy as an unfolding network of people, shared experiences and artifacts that is constantly being remade.
And we know that only 30% of employees can articulate a company’s strategy.
And I believe in the hyper-connected age we live in both of these things are becoming more true - that strategy is increasingly “in motion” and that most organizations are realizing their OODA loops are too slow for the modern world.
This causes the articulation of strategy to stall and get left behind - how do you articulate something in motion? It’s easier to write strategy down when it doesn’t change right?
As a result - there’s a widening gap between the perspective on strategy that the executive team has and the received ideas of the company’s direction that teams and employees have.