spirit
Ordinariness
Flight of the soot sprites
The ancient fire spirit who lived in the hearth
The garden is as central to the concept of an Islamic home as the hearth is to the European home. It is interesting, then, that the hearth-fire in old traditions has a similar association with the life of the inhabitants of the house.
Commonly, the fire of the hearth was not allowed to go out. It was carefully covered with ashes each night at curfew so that a few selected embers would survive until morning. (In fact, the word "curfew" originated from the French word for cover-the-fire—couvre-feu.) Raglan comments that "the alarm and horror felt if the hearth-fire went out are out of all proportion to the inconvenience caused" by the need to relight it.
Retained as a quality
Thermal information is not differentiated in our memory; rather it is retained as a quality, or underlying tone, associated with the whole experience of the place. It contributes to our sense of the particular personality, or spirit, that we identify with that place. In remembering the spirit of a place, we can anticipate that if we return, we will have the same sense of comfort or relaxation as before.
Roaming and capricious
Now I sometimes wonder whether the current of utility has not become too strong and whether there would be sufficient opportunity for a full life if the world were emptied of some of the useless things that give it spiritual significance; in other words, whether our conception of what is useful may not have become too narrow to be adequate to the roaming and capricious possibilities of the human spirit.
My Neighbor Totoro
A Film by Hayao MiyazakiSpirited Away
A Film by Hayao MiyazakiAvatar: The Last Airbender
A SeriesThe Legend of Korra
A Series
Premium Mediocre
Cupcakes and froyo
Premium mediocre is the finest bottle of wine at Olive Garden. Premium mediocre is cupcakes and froyo. Premium mediocre is “truffle” oil on anything (no actual truffles are harmed in the making of “truffle” oil), and extra-leg-room seats in Economy. Premium mediocre is cruise ships, artisan pizza, Game of Thrones, and The Bellagio.
Maya Millennial
But the demographic at the very heart of the phenomenon, the sine qua non of premium mediocrity, is the young, gentrifier class of Blue Bicoastal Millennials. The rent-over-own, everything-as-a-service class of precarious young professionals auditioning for a shot at the neourban American dream, sans condo ownership somewhere at a reasonable distance from both the nearest meth lab and minority ghetto.
The essence of premium mediocrity is being optimistically prepared for success by at least being in the right place at the right time, at least for a little while, even if you have no idea how to make anything happen during your window of opportunity. Even if you know nothing else, you know to move to San Francisco or New York and hoping something good happens there, rather than sitting around in some dying small town where you know nothing will ever happen and being curious about anything beyond the town is a cultural transgression. This is a strategy open to all.
What premium mediocre is not
So premium mediocrity is not clueless, tasteless consumption of mediocrity under the mistaken impression that it is actual luxury consumption. Maya Millennial is aware that what she is consuming is mediocre at its core, and only “premium” in some peripheral (and importantly, cheap, such as French-for-no-reason branding) ways. But she consumes it anyway. She is aware that her consumption is tasteless, yet she pretends it is tasteful anyway.
Second the distinguishing feature is that premium mediocrity only signals an appearance of striving upwards. Everybody in the premium mediocre world recognizes that it is not a reliable indicator of actual upward striving, such as number of code commits on github, or non-bot retweets achieved by on a tweet.
In other words, premium mediocrity is dressing for the lifestyle you’re supposed to want, in order to hold on to the lifestyle you can actually afford — for now — while trying to engineer a stroke of luck.