I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
The association of comfort with people and place are reinforced by the ritualized use of a place. Using a place at a set time and in a specific manner creates a constancy as dependable as the place itself. It establishes, in time and behavior, a definition of place as strong as any architectural spatial definition, such as an aedicula, might be. Ritualized use can do more than reinforce the affection for a place. Through ritual, a place becomes an essential element in the customs of a people.
Districts have to help bring the resources of a city down to where they are needed by street neighborhoods, and they have to help translate the experiences of real life, in street neighborhoods, into policies and purposes of their city as a whole. And they have to help maintain an area that is usable, in a civilized way, not only for its own residents but for other users—workers, customers, visitors—from the city as a whole.
To accomplish these functions, an effective district has to be large enough to count as a force in the life of the city as a whole. The “ideal” neighborhood of planning theory is useless for such a role. A district has to be big and powerful enough to fight city hall. Nothing less is to any purpose.