Nature, sentimentalized Nature, sentimentalized and considered as the antithesis of cities, is apparently assumed to consist of grass, fresh air and little else, and this ludicrous disrespect results in the devastation of nature even formally and publicly preserved in the form of a pet. Jane Jacobs, The Death and Life of Great American Cities respectnature
Think better of it This is, of course, the best way to salvage any kind of sorted-out project, up to the time it is actually built: Think better of it. Jane Jacobs, The Death and Life of Great American Cities respect
The assumption of equality Classic writing, with its assumption of equality between writer and reader, makes the reader feel like a genius. Bad writing makes the reader feel like a dunce. Steven Pinker, The Sense of Style Long, unwieldy sentences respect
Designing detail My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality. Truly functional design only comes from the most careful and intense attention to detail. Although he did not directly design all products and even had very little to do with some of them, he constantly encouraged tiny improvements that could make a good design better. This attention to detail ranged from the acuteness of angles in forms; the size, feels and distances between switches; the integration of handle fixings; the placement and nature of graphic elements on the products themselves and extended to product photography and packaging. Designing detail is about achieving a fine balance in all aspects and areas of the product, including those external to the object. Sophie Lovell & Dieter Rams, Dieter Rams: As Little Design as Possible The details of construction details