A three-layered process of documentation A three-layered process of documentation: (1) First, there is the field notebook. This is where the actual numbers are recorded, together with passing observations relevant to the interpretation of these numbers. Paper is still proving more durable than electronic data. (2) The journal is a parallel record to that of the notebook—a daily account of events, thoughts, and observations. (3) Last of the three strata, then, are the publications. Traditionally, in science, these are articles in academic journals leavened with chapters in books. To be successful, a young scientist need aspire to no more than these two forms of output together with their oral versions at interminable conferences and meetings of learned societies. There came a time in my scientific development, however, when other forms of publication became important: magazines articles, and writing books. Roger Kitching, A Reflection of the Truth notetakingrecords
We'll slap a little color on this piece of junk "The one thing Apple's providing now is leadership in colors," Gates said as he pointed to a Windows-based PC that he jokingly had painted red. "It won't take long for us to catch up with that, I don't think." Jobs was furious, and he told a reporter that Gates, the man he had publicly decried for being completely devoid of taste, was clueless about what made the iMac so much more appealing than other computers. "The thing that our competitors are missing is they think it's about fashion, and they think it's about surface appearance," he said. "They said, We'll slap a little color on this piece of junk computer, and we'll have one, too." Walter Isaacson, Steve Jobs On Taste