Reciprocity Whenever human activities incorporate machines or rigidly prescribed procedures, the modes of human interaction change. In general, technical arrangements reduce or eliminate reciprocity. Reciprocity is some manner of interactive give and take, a genuine communication among interacting parties. Ursula M. Franklin, The Real World of Technology reciprocity
Phonaesthetics Phonaesthetics is the study of beauty and pleasantness associated with the sounds of certain words or parts of words. The term was first used in this sense, perhaps by J. R. R. Tolkien, during the mid-twentieth century and derives from the Greek: φωνή (phōnē, "voice-sound") plus the Greek: αἰσθητική (aisthētikē, "aesthetic"). Wikipedia en.wikipedia.org Sonorisms IGods of the Word euphony