Not all the towers along a transmission line are identical. Look closely at a tower where the line makes a sharp turn and you will likely find it is wider and beefier than other towers along the route. The added strength and weight are needed to resist the unbalanced pull of the conductors, which might overturn an ordinary tower. These special towers are called deviation or angle towers.
The transmission-line tower everybody knows is an Erector Set latticework of steel girders and diagonal braces. The techniques for designing and building these towers are the same ones used in constructing steel bridge trusses or crane booms. The individual pieces can be made cheaply from rolled steel and then bolted together on the site. This last point is more important than it might seem: transporting a fully assembled tower 100 feet tall is an awkward and expensive business.
Without a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions. With every new design decision, critics cry foul. Without conviction, doubt creeps in. Instincts fail. “Is this the right move?” When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions.
Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case. I can’t operate in an environment like that. I’ve grown tired of debating such minuscule design decisions. There are more exciting design problems in this world to tackle.