products
Eating your own dog food
To anticipate all the uses and abuses
To read things that are not yet on the page
To love deeply a world of things
Product owner vs. product manager
Ensuring Excellence
The other way to build a massive tech company - doing it slowly
Framing vs. Shaping
The Nature of Product
An Article by Marty CaganToo many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.”
Why Scrum is killing your product
An Article by Henry LathamWhat happens to user experience in a minimum viable product?
An Article by Ryan Singer"Feature complexity is like surface area and quality of execution is like height. I want a base level of quality execution across all features. Whenever I commit to building or expanding a feature, I'm committing to a baseline of effort on the user experience."
There’s a distinction to make: The set of features you choose to build is one thing. The level you choose to execute at is another. You can decide whether or not to include a feature like ‘reset password’. But if you decide to do it, you should live up to a basic standard of execution on the experience side.
Features can be different sizes with more or less complexity, but quality of experience should be constant across all features. That constant quality of experience is what gives your customers trust. It demonstrates to them that whatever you build, you build well.
Research, empathy, simplicity, speed
An Article by Matthew StrömAs Nosrat provides a simple list of essential ingredients for any great meal, can we describe a simple list of essential components for digital products?
Here are four elements that I believe are the foundation of great digital products: Research, Empathy, Simplicity and Speed.
August short No. 2: Glass
An Article by Riccardo MoriGlass looks and feels perfectly tailored to my photo sharing needs and expectations. For me it’s even better than pre-Facebook Instagram in the sense that it pushes me to select and share what I think are good photos (same as it happens with Flickr), rather than making me obsess with getting ‘the Instagram shot’ at all costs every day or multiple times in a day. It doesn’t cheapen photography like Instagram has done for years.
That’s why I hope Glass’s founders/developers will resist feature creep. Resist user objections like: I don’t think Glass is offering that much for the subscription price they’re asking. There are a lot of people who will gladly pay for having a cleaner, simpler, focused experience.
Apps Getting Worse
An Article by Tim BrayToo often, a popular consumer app unexpectedly gets worse: Some combination of harder to use, missing features, and slower. At a time in history where software is significantly eating the world, this is nonsensical. It’s also damaging to the lives of the people who depend on these products.
...Maybe we ought to start promoting PMs who are willing to stand pat for an occasional release or three. Maybe we ought to fire all the consumer-product PMs. Maybe we ought to start including realistic customer-retraining-cost estimates in our product planning process.
We need to stop breaking the software people use. Everyone deserves better.
The Hot Potato Process
An Article by Dan MallThe big misconception I’ve seen designers and developers often fall victim to is believing that handoff goes one way. Designers hand off comps to developers and think their work is done. That puts a lot of pressure on the designer to get everything perfect in one pass.
Instead, great collaboration follows what Brad Frost and I call “The Hot Potato Process,” where ideas are passed quickly back and forth from designer to developer and back to designer then back to developer for the entirety of a product creation cycle.
Signing party
An ArticleSince the Macintosh team were artists, it was only appropriate that we sign our work. Steve came up with the awesome idea of having each team member's signature engraved on the hard tool that molded the plastic case, so our signatures would appear inside the case of every Mac that rolled off the production line. Most customers would never see them, since you needed a special tool to look inside, but we would take pride in knowing that our names were in there, even if no one else knew.
Software that nobody wants
An Article by Gandalf HudlowFinding value is the result of enabling individual and group-level discovery attempts. It's not the result of everyone following one leader's gut.
What just happened is a new software product/feature was created that no customer wanted. This happens way too often. In fact, most hyper important software projects that must be done by date certain or else, have deep flaws that cause some variation of this phenomenon, flaws that include:
- Not wanted - Company specified a solution to a problem that customers don't actually have
- No Rarity - Company is pursuing an iKnockoff of existing products. The market already has two scaled competitors with working solutions, customers naturally spend budget on products that are already successful to avoid risk
- Incorrect Packaging - Customers need a website, but the company created an iOS app instead
- Incorrect Pricing - Customers need SaaS pricing, but the company created a shrink wrapped, on-premise solution with CapEx and maintenance agreements instead
Don't Serve Burnt Pizza
A Fragment by Jiaona ZhangSay you’re trying to test whether people like pizza. If you serve them burnt pizza, you’re not getting feedback on whether they like pizza. You only know that they don’t like burnt pizza. Similarly, when you’re only relying on the MVP, the fastest and cheapest functional prototype, you risk not actually testing your product, but rather a poor or flawed version of it.
Broken world thinking
A Fragment by Amanda MenkingConsider, for example, how “broken world thinking” can benefit product design. What if the person (or team) who invented a new technology collaborated with the person (or team) who would one day repair the same technology? What if the innovation stakeholders and the infrastructure stakeholders collaborated closely with the end users? What if every new product designed by a technology company was designed in such as way as to factor in what happens to the product after planned obsolescence?
Putting Thought Into Things
An Essay by Oliver ReichensteinBuilding structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
Interaction of Color
The deception of color
In order to use color effectively it is necessary to recognize
that color deceives continually.What counts here – first and last – is not so-called knowledge
of so-called facts, but vision – seeing.Practice before theory
Instead of mechanically applying or merely implying laws and rules
of color harmony, distinct color effects are produced
– through recognition of the interaction of color –
by making, for instance,
2 very different colors look alike, or nearly alike.The aim of such study is to develop – through experience
– by trial and error – an eye for color.
This means, specifically, seeing color action
as well as feeling color relatedness.As a general training it means development of observation and articulation.
This book, therefore, does not follow an academic conception
of “theory and practice.”
It reverses this order and places practice before theory,
which, after all, is the conclusion of practice.50 reds
If one says “Red” (the name of a color)
and there are 50 people listening,
it can be expected that there will be 50 reds in their minds.
And one can be sure that all these reds will be very different.Not the what but the how
Our concern is the interaction of color; that is, seeing
what happens between colors.We are able to hear a single tone.
But we almost never (that is, without special devices) see a single color
unconnected and unrelated to other colors.
Colors present themselves in continuous flux, constantly related to
changing neighbors and changing conditions.As a consequence, this proves for the reading of color
what Kandinsky often demanded for the reading of art:
what counts is not the what but the how.Scotopic seeing
The sensitivity
and consequently the registration of the retina of an eye is different
from the sensitivity and registration of a photographic film.Normally, black-and-white photography registers all lights lighter
and all darks darker than the more adjustable eye perceives them.
The eye also distinguishes better the so-called middle grays,
which in photography are often flattened if not lost.This shows what a higher key in light can lose in photography.
The greatest advantage the eye has over photography
is its scotopic seeing in addition to its photopic seeing.
The former means, briefly, the retinal adjustment to lower light conditions.Disliked colors
We try to recognize our preferences and our aversions –
what colors dominate in our work; what colors, on the other hand,
are rejected, disliked, or of no appeal. Usually a special effort
in using disliked colors ends with our falling in love with them.Color intervals
The tune of “Good morning to you” consists of 4 tones. It can be sung
in a high soprano, a low basso, and in all in-between voices, as well as
on many levels and in many keys. It can be played on innumerable instruments.In all possible ways of performance, this melody will keep its character
and it will be recognized instantly.Why? The intervals of the 4 tones, that is, their acoustical
constellation (again comparable with a topographical relationship),
remains the same.Although it is not common practice, one can also speak of intervals
between colors.
Colors and hues are defined, as are tones in music, by wavelength.Any color (shade or tint) always has 2 decisive characteristics:
color intensity (brightness) and light intensity (lightness).
Therefore, color intervals also have this double-sidedness, this duality.Time and space
Tones appear placed and directed predominantly in time from before to now to later.
Their juxtaposition in a musical composition is perceived
within a prescribed sequence only.
Horizontally, the tones follow each other,
perhaps not in a straight line, but of necessity in a prescribed order
and only in 1 direction – forward.
Tones heard earlier fade, and those farther back disappear, vanish.
We do not hear them backward.Colors appear connected predominantly in space. Therefore,
as constellations they can be seen in any direction and
at any speed. And as they remain, we can return to them repeatedly
and in many ways.
This remaining and not remaining, or vanishing and not vanishing,
shows only 1 essential difference between the fields of tone
and color.The accuracy of perception in one field is matched
by the durability of retention in the other, demonstrating
a curious reversal in visual and auditory memory.A cook with taste
Observe the interior and exterior, the furniture and textile decoration
following such color schemes, as well as commercialized color “suggestions”
for innumerable do-it-yourselves.Our conclusion: we may forget for a while those rules of thumb
of complementaries, whether complete or “split”, and of triads and
tetrads as well.
They are worn out.Second, no mechanical color system is flexible enough
to precalculate the manifold changing factors, as named before,
in a single prescribed recipe.Good painting, good coloring, is comparable to good cooking.
Even a good cooking recipe demands tasting and repeated tasting
while it is being followed.
And the best tasting still depends on a cook with taste.Flexible imagination
By giving up preference for harmony,
we accept dissonance to be as desirable as consonance.Besides a balance through color harmony, which is comparable
to symmetry, there is equilibrium possible between
color tensions, related to a more dynamic asymmetry.Again: knowledge and its application is not our aim;
instead, it is flexible imagination, discovery, invention – taste.Does it have color?
Whether something “has color” or not is as hard to define verbally as are
such questions as “what is music” or “what is musical."The Weber-Fechner law
Exponential increases in physical stimuli produce linear perceptual increases.
Thinking in situations
Naturally, practice is not preceded but followed by theory.
Such study promotes a more lasting teaching and learning
through experience. Its aim is development of creativeness
realized in discovery and invention – the criteria of creativity,
or flexibility, being imagination and fantasy. Altogether
it promotes “thinking in situations,” a new educational concept
unfortunately little known and less cultivated, so far.Not of method but of heart
In the end, teaching is a matter not of method but of heart.
The teacher actually is right and always will gain confidence
when he admits that he does not know, that he cannot decide, and,
as it often is with color, that he is unable to make a choice
or to give advice.Besides, good teaching is more a giving of right questions
than a giving of right answers.Results of a search
This book presents results of a search, not of what is academically called research.
In addition to the dedication of this book, I should like to state that my students in color have taught me more color than have books about color.
Simple forms
The concept that “the simpler the form of a letter the simpler its reading” was an obsession of beginning constructivism. It became something like a dogma, and is still followed by “modernistic” typographers.
This notion has proved to be wrong, because in reading we do not read letters but words, words as a whole, as a “word picture.” Ophthalmology has disclosed that the more the letters are differentiated from each other, the easier is the reading.
Without going into comparisons and the details, it should be realized that words consisting of only capital letters present the most difficult reading—because of their equal height, equal volume, and, with most, their equal width. When comparing serif letters with sans-serif, the latter provide an uneasy reading. The fashionable preference for sans-serif in text shows neither historical nor practical competence.