He had but to speak He had but to speak aloud the words that came into his head, and those around him would fall in line. Shane Carruth, Primer wordscommunicationpersuasion
The assumption of equality Classic writing, with its assumption of equality between writer and reader, makes the reader feel like a genius. Bad writing makes the reader feel like a dunce. Steven Pinker, The Sense of Style Long, unwieldy sentences respect