We optimize what we measure Scrum does not say “only focus on output”, but, unfortunately, humans will optimize for what they measure. If you worry about story points & hitting your estimations, that’s what is going to consume your attention. That is what you and your team will optimize for. And that is the core critique of Scrum as it is practiced: That it focuses a product team’s attention so heavily on delivery — on building lots of features quickly & efficiently — that teams fail to focus on spending time to discover what the right thing to build is. Henry Latham, Why Scrum is killing your product optimizationagilefeatures
What went wrong? If something ships from one of the companies I advise, and it is virtually unusable because of poor design (which as we all know occasionally does happen), you can bet I go directly to the designer and ask how this happened? It is absolutely on the designer to ensure this does not happen, so something went wrong. Similarly, if the product ships and performance is terrible you can bet I go directly to the tech lead with the same question. And most frequently of all, if something ships and the analytics show that it’s either not being bought or not being used, or it turns out that it violates some business constraint like compliance or privacy, you can bet I go right to the product manager with that question. Marty Cagan, Product vs. Feature Teams svpg.com Viability, usablity, feasibility