We optimize what we measure Scrum does not say “only focus on output”, but, unfortunately, humans will optimize for what they measure. If you worry about story points & hitting your estimations, that’s what is going to consume your attention. That is what you and your team will optimize for. And that is the core critique of Scrum as it is practiced: That it focuses a product team’s attention so heavily on delivery — on building lots of features quickly & efficiently — that teams fail to focus on spending time to discover what the right thing to build is. Henry Latham, Why Scrum is killing your product optimizationagilefeatures
Because McLuhan A Talk by Dan Klyn understandinggroup.com Dan talks about about what McLuhan had to say about the power of the medium, and what can be gained by peeling it apart from the message and considering it separately. By being intentional about selecting a medium to work in, we affect the way people consider and understand the message we’re communicating in deeper and more profound ways.