The navigation is our property RENE: Tell me what we have. Of value. GAEL: Whatever we've bought in cargo so far. I don't know what you want me— RENE: Anyone can buy goods. What do we really have? What do we sell? GAEL (realizing): The route. RENE: Yes. The navigation is our property. To copy a man's route is to steal it. Shane Carruth, The Modern Ocean Into the system of flight navigationownership
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility