If it could save a person's life, would you find a way to make it faster? "If it could save a person's life, would you find a way to shave ten seconds off the boot time?" [Jobs] asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Max, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. "Larry was suitably impressed, and a few weeks later he came back and it booted up twenty-eight seconds faster," Atkinson recalled. "Steve had a way of motivating by looking at the bigger picture." Walter Isaacson, Steve Jobs performancemotivation
The doctrine of salvation by bricks When we try to justify good shelter instead on the pretentious grounds that it will work social or family miracles we fool ourselves. Reinhold Niebuhr has called this particular self-deception, “The doctrine of salvation by bricks.” Jane Jacobs, The Death and Life of Great American Cities When our forces are resolvedThe doctrine of salvation by blocks euphonyarchitecture