If it could save a person's life, would you find a way to make it faster? "If it could save a person's life, would you find a way to shave ten seconds off the boot time?" [Jobs] asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Max, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. "Larry was suitably impressed, and a few weeks later he came back and it booted up twenty-eight seconds faster," Atkinson recalled. "Steve had a way of motivating by looking at the bigger picture." Walter Isaacson, Steve Jobs performancemotivation
Ise Shrines, Nagoya, 685–Present The Ise Shrines at Naiku and Geku, near Nagoya, highly refined idealizations of ancient agricultural storehouses, have been rebuilt at least sixty-one times since first being established. The entire twenty-year building cycle is a continuous, precisely defined ritual. The result is unlike any religious structure in the world, one that is always new, and at the same time over a millenium old. Robert McCarter & Juhani Pallasmaa, Understanding Architecture The Abode of Fancy timememoryritual