Our Quantified Life
The primary measure of progress
SAFe is oriented around volume, not value
Outcomes decide
Design as an engineering problem
Obsessed with absolute numbers
Lost purposes
The case against heatmaps
It's All Over
An Essay by Justin E. H. SmithIt has come to seem to me recently that this present moment must be to language something like what the Industrial Revolution was to textiles. A writer who works on the old system of production can spend days crafting a sentence, putting what feels like a worthy idea into language, only to find, once finished, that the internet has already produced countless sentences that are more or less just like it, even if these lack the same artisanal origin story that we imagine gives writing its soul. There is, it seems to me, no more place for writers and thinkers in our future than, since the nineteenth century, there has been for weavers.
Time-based analytics
An Article by Ryan SingerAnalytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
Fast Path to a Great UX – Increased Exposure Hours
An Article by Jared SpoolAs we’ve been researching what design teams need to do to create great user experiences, we’ve stumbled across an interesting finding. It’s the closest thing we’ve found to a silver bullet when it comes to reliably improving the designs teams produce.
The solution? Exposure hours. The number of hours each team member is exposed directly to real users interacting with the team’s designs or the team’s competitor’s designs. There is a direct correlation between this exposure and the improvements we see in the designs that team produces.
Metrics have a strange hold on the imagination
A Fragment by Shawn WangOnce in place, metrics have a strange hold on the imagination: I've seriously had a CTO carelessly reject my genuine idea out of hand because "it doesn't help OKRs", the same OKRs we previously agreed should not describe all that we do.
I agree with Amir Shevat that we should "do the right things over the easy to measure things."
How would you feel if you could no longer use the product?
An ArticleThe product/market fit definitions I had found were vivid and compelling, but they were lagging indicators — by the time investment bankers are staking out your house, you already have product/market fit. Instead, Ellis had found a leading indicator: just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.”
Site performance is potentially the most important metric
A Fragment by Kealan ParrSite performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second.
The McNamara fallacy
A DefinitionThe McNamara fallacy, named for Robert McNamara, the US Secretary of Defense from 1961 to 1968, involves making a decision based solely on quantitative observations (or metrics) and ignoring all others. The reason given is often that these other observations cannot be proven.
The fallacy refers to McNamara's belief as to what led the United States to defeat in the Vietnam War—specifically, his quantification of success in the war (e.g., in terms of enemy body count), ignoring other variables.
Artifice, blindness, and suicide
A QuoteThe first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide.
Weighing up UX
An Article by Jeremy KeithMetrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
Predicted Mean Vote
A DefinitionThe predicted mean vote (PMV) was developed by Povl Ole Fanger at Kansas State University and the Technical University of Denmark as an empirical fit to the human sensation of thermal comfort. It was later adopted as an ISO standard. It predicts the average vote of a large group of people on the a seven-point thermal sensation scale where:
- +3 = hot
- +2 = warm
- +1 = slightly warm
- 0 = neutral
- -1 = slightly cool
- -2 = cool
- -3 = cold
What Do Metrics Want? How Quantification Prescribes Social Interaction on Facebook
A Research Paper by Benjamin GrosserWhat are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
Letters to the Future
The lapse of many years
At this point I wish to emphasize what I believe will ultimately prove to be the greatest purpose of our museum. This value will not, however, be realized until the lapse of many years, possibly a century, assuming that our material is safely preserved. And this is that the student of the future will have access to the original record of faunal conditions in California and the west, wherever we now work. He will know the proportional constituency of our faunae by species, the relative numbers of each species and the extent of the ranges of species as they exist today.
— Joseph Grinnell, 1910
The Grinnell System
The recording of field notes was common practice for biological surveyors and naturalists generations before Grinnell. His system continues this tradition but is distinguished by its distinctive standardized format. It consists of three sections:
- The journal contains a narrative account describing the study site and summarizing each day’s activities and observations, including a list of species encountered. This section is often peppered with sketches, photographs, or maps.
- The catalog is a sequential record of all voucher specimens collected, each with a unique field number and the information needed for the specimen’s museum tag, such as its sex, mass, breeding status, and standard body measurements.
- Species accounts are species-specific summaries of information and observations, gradually accumulated over multiple days at a site or across multiple sites, that eventually grow to detailed summaries of physical description, seasonal behaviors, microhabitat associations, and other characteristics.
Separating the notebook in this fashion allows each section to have its own context-specific structure and format.
Jim's system
From the earliest days of my fieldwork until now, throughout a given day I jotted notes, typically in pencil, into a small, spiral-bound pocket notebook, remembering the admonition not to trust one’s memory but to record observations as continually as possible. I then transcribes these notes into my handwritten journal in the evenings on the best of days or every few days when an intense field effort allowed.
From 2000 onward, I would still takes pencil notes in a small pocket notebook in the field, but I transcribes these into a word-processor document with margins set for the size of our field note pages. I combined this document with my field catalog for a particular trip and eventually both would be bound in the same manner as standard, handwritten field notes.
This approach had the advantage of producing both an archival paper copy as well as an electronic copy. It was also easy to intersperse specialized maps and digital photographs, which had become the norm by this time, throughout the journal text.
John's system
I have two field notebooks: a “raw" notebook and my formal Grinnellian notebook.
In the field, I take all my raw notes in a waterproof notebook using a fine-point permanent pen (or pencil when its raining). The entries have virtually no structure other than the date at the top of (almost) every page.
At the end of the day, I transcribe the notes into my Grinnellian journal as if I were writing a latter to a colleague.
Record them all
You can’t tell often in advance which observations will prove valuable. Do record them all!
— Joseph Grinnell, 1908
Recommendations for field notes
Being an end-user of someone else’s field notes certainly gives you insight into the benefits of good note-taking skills. Our experiences as end-users and creators of archival field notes lead us to a few specific recommendations:
(1) Don’t get bogged down in the details of format or style.
Rules are counterproductive if they prevent a researcher from taking field notes in the first place.
You will get more return by focusing on your content than by refining your formatting.
(2) Compose your notes as if you were writing a letter to someone a century in the future.
Writing for an external audience requires you to be more explicit in your descriptions and to take less knowledge for granted. Avoid the use of abbreviations, symbols, and other shortcuts that only you will understand.
Ask yourself: How would you describe this to someone over the phone?
(3) It is better to spend five minutes writing the important details than twenty minutes writing the trivial ones.
Field notes
Field notes example.
Camp's notes
Grinnell-era field notes example, Charles L. Camp.