iteration
So that you can get feedback on it and make it better
Fascinatingly, one of the other big complaints people had about agile is no iteration. I don't understand how being in an agile environment makes people less iterative, but somehow that seems to be the case. And I think it's because people misunderstand and think that agile is just about putting features out faster, and not about the important part, which is getting something in front of users faster so that you can get feedback on it and make it better.
The most rewarding iterations
Initial designs for sophisticated software applications are invariably complicated, even when developed by competent engineers. Truly good solutions emerge after iterative improvements or after redesigns that exploit new insights, and the most rewarding iterations are those that result in program simplifications.
Evolutions of this kind, however, are extremely rare in current software practice—they require time-consuming thought processes that are rarely rewarded. Instead, software inadequacies are typically corrected by quickly conceived additions that invariably result in the well-known bulk.
To anticipate all the uses and abuses
Success depends wholly on the anticipation and obviation of failure, and it is virtually impossible to anticipate all the uses and abuses to which a product will be subjected until it is in fact used and abused not in the laboratory but in real life. Hence, new products are seldom even near perfect, but we buy them and adapt to their form because they do fulfill, however imperfectly, a function that we find useful.
When we make a model and realize it's rubbish
Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great.
He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements.
Building is never a straight line
You might think that Mario 64 was built with tickets and sprints, but, according to interviews, there was no master plan, only the principles that the game should feel good and be fun. They started with just Mario in a small room, and tuned his animations and physics until he felt nice and responsive. After that, the levels were also created as they went, with the designers, developers, and director going back and forth using sketches and prototypes.
Building like this is never a straight line. Ideas and code get left on the cutting room floor because part of innovation is questioning whether what you made should exist. The process is cyclical and iterative, looking something like this.
Between the two spaces
It is widely accepted that creative design is not a matter of first fixing the problem and then searching for a satisfactory solution concept; instead it seems more to be a matter of developing and refining together both the formulation of the problem and ideas for its solution, with constant iteration of analysis, synthesis, and evaluation processes between the two “spaces” – problem and solution.
The game discovering itself
We like to think about this process as the game discovering itself over time. Because as iterators, rather than designers, it’s our job to simply play the game, listen to it, feel it, and kind of feel out what it seems to want to become - and just follow the trails of what’s fun.
Deciding what to design
We Don’t Really Know the Goal When We Start
The most serious model shortcoming is that the designer often has a vague, incompletely specified goal, or primary objective. In such cases, the hardest part of design is deciding what to design.
I came to realize that the most useful service I was performing for my client was helping him decide what he really wanted.
Today, we recognize that rapid prototyping is an essential tool for formulating precise requirements. Not only is the design process iterative; the design-goal-setting process is itself iterative. Knowing complete product requirements up front is a quite rare exception, not the norm. Therefore, goal iteration must be considered an inherent part of the design process.
Embracing the mess
Design is non-linear. At Figma, we often talk about “embracing the mess,” and that really means leaning into the chaos and complexity that makes the design process what it is. Even once you have the seedling of an idea, you need to explore and iterate, then pull back and evaluate to see what’s working and what’s not. Sometimes you’ll scrap an idea after a brainstorm session, and other times you’ll get pretty far with a concept, but still need different perspectives and input to move forward.
Models and iterations
Every month or so, Manock and Oyama would present a new iteration based on Jobs's previous criticisms. The latest plaster model would be dramatically unveiled, and all the previous attempts would be lined up next to it. That not only helped them gauge the design's evolution, but it prevented Jobs from insisting that one of his suggestions had been ignored.
The surprising effectiveness of writing and rewriting
An Article by Matt Webb- The act of writing the first draft creates new “essential data” that feeds the imagination and makes possible figuring out the second draft.
- Or: In your head, ideas expand until they max out “working memory” – and it’s only be externalising them in the written word that you have capacity to iterate them.
- Or: Good writing necessarily takes multiple edits, and the act of writing and act of rewriting are sufficiently different that performing both simultaneously is like rubbing your tummy and patting your head.
Asynchronous Design Critique: Getting Feedback
An Article by Erin CasaliGetting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research without the right questions to get the insights that we need, the best way to ask for feedback is also to craft sharp questions.
Wittgenstein's Mistress
- I think very well of him indeed
- A perfect circle
- The Eiffel Tower
- Ceci n'est pas une pipe
- Erased de Kooning Drawing
I think very well of him indeed
When I was still doubtful as to his ability, I asked G.E. Moore for his opinion. Moore replied, ‘I think very well of him indeed.’ When I enquired the reason for his opinion, he said that it was because Wittgenstein was the only man who looked puzzled at his lectures. — Bertrand Russell
A perfect circle
Once, being asked to submit a sample of his work, what Giotto submitted was a circle.
Well, the point being that it was a perfect circle.
And that Giotto had painted it freehand.The Eiffel Tower
When the sun had gotten to the angle from which Phidias had taken his perspective, the Parthenon almost seemed to glow.
Actually, the best time to see that is generally also at four o’clock.
Doubtless the taverns from which one could see that did better business than the taverns from which one could not, in fact, even though they were all in the same street.
Unless of course the latter were patronized by people who had lived in Athens long enough to have gotten tired of seeing it.
Such things can happen. As in the case of Guy de Maupassant, who ate his lunch every day at the Eiffel Tower.
Well, the point being that this was the only place in Paris from which he did not have to look at it.Ceci n'est pas une pipe
There is nobody at the window in the painting of the house, by the way.
I have now concluded that what I believed to be a person is a shadow.
If it is not a shadow, it is perhaps a curtain.
As a matter of fact it could actually be nothing more than an attempt to imply depths, within the room.
Although in a manner of speaking all that is really in the window is burnt sienna pigment. And some yellow ochre.
In fact there is no window either, in that same manner of speaking, but only shape.
So that any few speculations I have made about the person at the window would therefore now appear to be rendered meaningless, obviously.
Unless of course I subsequently become convinced that there is somebody at the window all over again.
I have put that badly.Erased de Kooning Drawing
Once, Robert Rauschenberg erased most of a drawing by Willem de Kooning, and then named it Erased de Kooning Drawing.
I am in no way certain what this is connected to either, but I suspect it is connected to more than I once believed it to be connected to.
The cat
The cat I began to think about instead was the cat outside of the broken window in the room next to this one, at which the tape frequently scratches when there is a breeze.
Which is to say that I was not actually thinking about a cat either, there being no cat except insofar as the sound of the scratching reminds me of one.As there was, or is, no person at the window in the painting of this house.
It is still a house
Perhaps even the very house which I burned to the ground contained such examples, even though it would obviously not contain them any longer, no longer being a house.
Well, it is still a house.
Even if there is not remarkably much left of it, I am still prone to think of it as a house when I pass it in taking my walks.
There is the house I burned to the ground, I might think. Or, soon I will be coming to the house that I burned to the ground.The image of reality
Leonardo wrote in his notebooks backwards, from right to left, so that they had to be held up to a mirror to be read.
In a manner of speaking, the image of Leonardo’s notebooks would be more real than the notebooks themselves.Equidistance
Once, in the Rijksmuseum, I brought in new speakers for my phonograph. What the directions told me to do was make certain that the two speakers were equidistant from each other.
One certainly had to wonder what the person who wrote the instructions could have believed he meant by that.A strange calligraphy
Along the sand there will be frisky shadows, that will dance and fall away.
Or, if there is snow, the flames will write a strange calligraphy against the whiteness.Van Gogh
One of the things people generally admired about Van Gogh, even though they were not always aware of it, was the way he could make even a chair seem to have anxiety in it. Or a pair of boots.
The meaning of music
Once, somebody asked Robert Schumann to explain the meaning of a certain piece of music he had just played on the piano.
What Robert Schumann did was sit back down at the piano and play the piece of music again.
Good morning, Vincent
Perhaps I shall name the cat that scratches at my broken window Van Gogh.
Or Vincent.
One does not name a piece of tape, however.
There is the piece of tape, scratching at my window. There is Vincent, scratching at my window.Good morning, Vincent.
The illusion of anxiety
Or because of hormones.
And so which would not really have been anxiety at all, but only an illusion.
Even if one would certainly be hard put to explain the difference between an illusion of anxiety and anxiety itself.Somebody is living on this beach
Once, I had a dream of fame.
Generally, even then I was lonely.
To the castle, a sign must have said.
Somebody is living on this beach.