iteration
So that you can get feedback on it and make it better
Fascinatingly, one of the other big complaints people had about agile is no iteration. I don't understand how being in an agile environment makes people less iterative, but somehow that seems to be the case. And I think it's because people misunderstand and think that agile is just about putting features out faster, and not about the important part, which is getting something in front of users faster so that you can get feedback on it and make it better.
The most rewarding iterations
Initial designs for sophisticated software applications are invariably complicated, even when developed by competent engineers. Truly good solutions emerge after iterative improvements or after redesigns that exploit new insights, and the most rewarding iterations are those that result in program simplifications.
Evolutions of this kind, however, are extremely rare in current software practice—they require time-consuming thought processes that are rarely rewarded. Instead, software inadequacies are typically corrected by quickly conceived additions that invariably result in the well-known bulk.
To anticipate all the uses and abuses
Success depends wholly on the anticipation and obviation of failure, and it is virtually impossible to anticipate all the uses and abuses to which a product will be subjected until it is in fact used and abused not in the laboratory but in real life. Hence, new products are seldom even near perfect, but we buy them and adapt to their form because they do fulfill, however imperfectly, a function that we find useful.
When we make a model and realize it's rubbish
Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great.
He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements.
Building is never a straight line
You might think that Mario 64 was built with tickets and sprints, but, according to interviews, there was no master plan, only the principles that the game should feel good and be fun. They started with just Mario in a small room, and tuned his animations and physics until he felt nice and responsive. After that, the levels were also created as they went, with the designers, developers, and director going back and forth using sketches and prototypes.
Building like this is never a straight line. Ideas and code get left on the cutting room floor because part of innovation is questioning whether what you made should exist. The process is cyclical and iterative, looking something like this.
Between the two spaces
It is widely accepted that creative design is not a matter of first fixing the problem and then searching for a satisfactory solution concept; instead it seems more to be a matter of developing and refining together both the formulation of the problem and ideas for its solution, with constant iteration of analysis, synthesis, and evaluation processes between the two “spaces” – problem and solution.
The game discovering itself
We like to think about this process as the game discovering itself over time. Because as iterators, rather than designers, it’s our job to simply play the game, listen to it, feel it, and kind of feel out what it seems to want to become - and just follow the trails of what’s fun.
Deciding what to design
We Don’t Really Know the Goal When We Start
The most serious model shortcoming is that the designer often has a vague, incompletely specified goal, or primary objective. In such cases, the hardest part of design is deciding what to design.
I came to realize that the most useful service I was performing for my client was helping him decide what he really wanted.
Today, we recognize that rapid prototyping is an essential tool for formulating precise requirements. Not only is the design process iterative; the design-goal-setting process is itself iterative. Knowing complete product requirements up front is a quite rare exception, not the norm. Therefore, goal iteration must be considered an inherent part of the design process.
Embracing the mess
Design is non-linear. At Figma, we often talk about “embracing the mess,” and that really means leaning into the chaos and complexity that makes the design process what it is. Even once you have the seedling of an idea, you need to explore and iterate, then pull back and evaluate to see what’s working and what’s not. Sometimes you’ll scrap an idea after a brainstorm session, and other times you’ll get pretty far with a concept, but still need different perspectives and input to move forward.
Models and iterations
Every month or so, Manock and Oyama would present a new iteration based on Jobs's previous criticisms. The latest plaster model would be dramatically unveiled, and all the previous attempts would be lined up next to it. That not only helped them gauge the design's evolution, but it prevented Jobs from insisting that one of his suggestions had been ignored.
The surprising effectiveness of writing and rewriting
An Article by Matt Webb- The act of writing the first draft creates new “essential data” that feeds the imagination and makes possible figuring out the second draft.
- Or: In your head, ideas expand until they max out “working memory” – and it’s only be externalising them in the written word that you have capacity to iterate them.
- Or: Good writing necessarily takes multiple edits, and the act of writing and act of rewriting are sufficiently different that performing both simultaneously is like rubbing your tummy and patting your head.
Asynchronous Design Critique: Getting Feedback
An Article by Erin CasaliGetting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research without the right questions to get the insights that we need, the best way to ask for feedback is also to craft sharp questions.
Understanding Architecture
We have turned our faces towards the future
During the modern era, we have even changed our bodily position in relation to the flow of time; the Greeks understood that the future came from behind their backs and the past receded away in front of their eyes, but we have turned our faces towards the future, and the past is disappearing behind our backs.
A timeless space
Our culture reveres youth, aspires to agelessness and is frightened by signs of age, wear and decay. As a consequence of this obsession, and the qualities of our man-made materials, contemporary environments have lost their capacity to contain and communicate traces of time. Our buildings often seem to exist in a timeless space without contact with the past or confidence for the future.
Theatre Epidaurus, Greece, 330 BC
Mounting the massive cut stone stairs [of the amphitheater], we note the way in which the overhanging front edge of each seat folds down to form the first step up to the next section, the second step being the front edge of the foot space of the next set of seats. This detail is complemented by the way the undercut beneath the front edge of each seat is curved rather than sharp-edged — a detail that, being hidden in the shadows, is first revealed by our touch. An equally subtle detail is the way each stone seat is lifted slightly above the level of the foot space behind it, so that one does not set foot on the surface upon which others sit.
The secret life of sculpture
The sculptures are arranged in informal groupings, carefully placed to catch the natural light that brings them to life, so that, when we enter the room, it seems we have interrupted an ongoing conversation among them.
Church on the Water, Hokkaido, 1985–8
At the edges of the outer walls to left and right, the slate floor is held back, creating a shadowed slot into which the concrete wall slips out of sight. Because the wall does not meet and bear upon the floor, as is usual, the relationship of the wall to the ground is uncertain, and the rippling surface of the black slate floor appears to float free of the walls, merging with the rippling surface of the water.
We must go with them
"You cannot make what you want to make, but what the material permits you to make. You cannot make out of marble what you would make out of wood, or out of wood what you would make out of stone. Each material has its own life, and one cannot without punishment destroy a living material to make a dumb senseless thing. That is, we must not try to make our materials speak our language, we must go with them to the point where others will understand their language."
— Constantin Brancusi
Wood
Wood speaks of its two existences and timescales: its first life as a growing tree and the second as a human artefact made by the caring hand of a carpenter or cabinet maker.
Lightness & Heaviness
"Lightness is born of heaviness and heaviness of lightness, instantaneously and reciprocally, returning creation for creation, gaining strength proportionally as they gain in life, and as much more in life as they gain in motion. They destroy one another also at the same time, fulfilling a mutual vendetta, proof that lightness is created only in conjunction with heaviness, and heaviness only where lightness follows."
— Leonardo da Vinci
Errors & Crimes
"A builder who hides any part of the building frame, abandons the only permissible and, at the same time, the most beautiful embellishment of architecture. The one that hides a loadbearing column makes an error. The one who builds a false column commits a crime."
— Auguste Perret
Desired qualities of light
In today's architectural practice, light is regrettably often treated merely as a quantitative phenomenon; design regulations and standards specify required minimum level of illumination and window sizes, but they do not define any maximum levels of luminance, or desired qualities of light, such as its orientation, temperature, color, or reflectedness.
Salk Institute for Biological Studies, La Jolla, 1959–65
If you are there at sunset, as are the scientists every day, you see the most magical of transformations: the golden glow that fills the sky to the west is first reflected in the water of the ocean and then shoots like a line of fire up through the gathering darkness of the plaza's stone floor, to reach its source in the cubic fountain. The court is breathtaking in its sublime power, opening at the edge of the continent to the Pacific Ocean and framing the light blue-on-dark-blue horizon line of the sea and sky.
Secreted
House and home are two evidently different notions: house is a material, spatial and architectural concept, whereas home is a unique setting and product of the act of dwelling itself. Home is charged with subjective meanings, symbols, memories, and images.
A home is also a set of personal rituals, habits, rhythms, and routines of everyday life. In every sense of the word, home is an extension of its inhabitant. Consequently it can not be an object of design by an architect; it is secreted, as it were, by the actual act of dwelling.
Room continuum
The Modernist aspiration for continuous, flowing space and open interconnections between spaces has a tendency to reduce the sense of room-ness by turning space into a continuum, creating a flow through units instead of projecting a spatial object.
Tree, leaf, house, city
"Tree is leaf and leaf is tree – house is city and city is house. A city is not a city unless it is also a huge house – a house is a house only if it is also a tiny city."
— Aldo van Eyck
Chapel of St. Ignatius, Seattle, 1995–7
The exterior walls of the Chapel of St. Ignatius are made of large, complexly interlocking concrete slabs, a variegated golden-brown in color, and the roofs are clad in light grey metal. At the corners where the joints between the wall panels interlock are windows of various rectangular shapes and sizes, and the egg-shaped metal anchors that were used to lift the walls in place project slightly forward, casting small shadows.
- Bells
Dwelling in ritual
Even a dwelling is a device that generates a distinct pattern of daily activities and their relationships. Some buildings are explicitly built for ritual, but the repetition of any activity, either mundane or religious, tends to ritualize them, and by facilitating this, an architectural structure can turn gradually – sometimes even unnoticeably – into an instrument of ritual.
Ise Shrines, Nagoya, 685–Present
The Ise Shrines at Naiku and Geku, near Nagoya, highly refined idealizations of ancient agricultural storehouses, have been rebuilt at least sixty-one times since first being established. The entire twenty-year building cycle is a continuous, precisely defined ritual. The result is unlike any religious structure in the world, one that is always new, and at the same time over a millenium old.
Memory & Fantasy
Memory and fantasy are related, as are recollection and imagination; one who cannot remember also cannot imagine, as memory is the very soil of imagination.
In our bodies
We tend to think of our memory as a cerebral capacity, but the act of memorizing engages our entire body. Remembering is not solely a mental even; it is also an act of embodiment and bodily projection. Memories are not only hidden in the electrochemical processes of the brain; they are also stored in our skeletons, muscles, senses, and skin.
American Folk Art Museum, New York City, 1998–2001
As we draw closer, we see that the three-faceted planes of the museum are fabricated out of rectangular panels made of white bronze that was poured directly into dammed forms on the concrete floor of the foundry, producing a surface texture similar to both metal and stone.
Take your names with you
When the Masai of Kenya were forced to relocate, they took with them the names of hills, rivers, and plains, and fitted them to the topography of their new domicile.
The same desire is reflected in the countless European place names in the United States, as the borrowed names had the power to project a sense of familiarity in a strange and unfamiliar land.